Wingstop is not the only food chain racing to the metaverse. Forbes reports Panera filed the “Paneraverse” to integrate downloadable virtual food and beverage items “for use in virtual worlds,” accompanied by NFTs to purchase goods.
On Feb. 4, McDonald’s chimed in with their filing to launch a virtual restaurant with real and virtual goods and to integrate “a virtual restaurant online featuring home delivery.”
“When you see this critical mass of large companies making this many new trademark filings, it’s very clear this is coming,” trademark lawyer Josh Gerben said, according to Forbes. “I think you’re going to see every brand that you can think of making these filings within the next 12 months. I don’t think anyone wants to be the next Blockbuster and just completely ignore a new technology that’s coming.”