Ameka Coleman, founder and CEO of Strands of Faith, a Black-owned beauty brand dedicated to providing clean hair care solutions for textured hair and promoting mental wellness and self-love, has achieved a signiﬁcant milestone. Her company has been awarded a contract with Premier Inc., a major hospital network that is listed on the NASDAQ, to supply its textured hair products to their hospitals across the United States.
Ameka is one of the ﬁrst Black entrepreneurs in the new category of “Ethnic, Scalp, and Skincare” to receive such a contract, and the partnership will allow her company to expand its distribution network while increasing its visibility in the healthcare industry.
For Black patients, access to adequate healthcare has been an ongoing struggle, including basic patient needs such as hair care. The disparity in knowledge and training related to the care of textured hair in the healthcare industry has often led to inadequate treatment for patients. However, this partnership marks progress towards addressing this disparity, as Strands of Faith is working with Premier to provide high-quality products for patients with textured hair in hospitals across the United States.
Ameka expressed her enthusiasm for partnering with Premier. As someone who had worked in the healthcare ﬁeld in the past, she calls this opportunity a “full circle moment,” and sees it as an extension of the company’s mission to improve the well-being and mental health of their customers and the hospital’s patients through their products. She comments, “Studies have consistently revealed the presence of racial inequities and unconscious bias within the United States healthcare system. These biases also extend to haircare. I am super excited that this partnership will allow for a more equitable healthcare landscape.” This collaboration represents a step in the right direction.
She also shared that she is excited because, in her previous career, she used to work in hospitals as a clinical research professional. So, to now be on the other end of supplying products from her own company is surreal and a blessing. Ameka’s main goal has been to create intentional hair care products for textured hair that have historically been underrepresented. Therefore, receiving the opportunity to be awarded for this new ethnic care category is a dream come true.
Strands of Faith’s product line, including conditioners, shampoos, and stylers are speciﬁcally designed to keep patients’ textured hair cleansed and moisturized during their hospital stay. These non-toxic formulas are free of sulfates, silicones, parabens, mineral oil, phthalates, and parafﬁns, making them a safe and healthy choice for patients and their families.
The company has been recognized for its mission of promoting self-love and this partnership with hospitals further demonstrates their dedication to providing clean beauty products for multicultural textures, improving the mental health and well-being of women, and bringing communities together.
As collaborations between hospitals within the Premier, Inc. system begin to take place, Strands of Faith will begin supplying its products to a variety of hospitals. For more information about the company and its products, please visit their website at StrandsofFaith.com
About Strands of Faith:
Founded in 2018, SOF’s ayurvedic and botanical formulas work to nourish, restore, and refresh textured strands while increasing moisture-length retention and overall healthy hair and scalp. The company’s non-toxic formulas are intentionally designed for textured strands and part of their commitment and brand experience is to end global texturism by promoting mental wellness and self-love.
About Premier, Inc.
Premier is a leading healthcare improvement company, uniting an alliance of approximately 4,400 U.S. hospitals and health systems. The company’s stock ticker on NASDAQ is PINC.
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