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Boots Black Friday sale 2021: The best early deals to shop now

Black Fridaythe biggest shopping event of the year – sees prices slashed across tech, home appliances, TVs, laptops, fashion and much more, with plenty of major retailers taking part, from John Lewis & Partners and Amazon to Very, Next and Argos.

But this year, Boots was the first major retailer to kick off its Black Friday event – from 1 November online, and from 3 November in-store. This year sees more than 14,000 products in the sale, across more categories than ever before. New deals will be added throughout the month, and we’re scouring for the best early price drops and listing them below.

Follow live: The best early Black Friday deals to shop now

What began as a one-day event in the US to mark the end of Thanksgiving has since travelled across the Atlantic. After growing in size year on year, the shopping bonanza can now start any time in November, with the main day being Friday 26 and the deals concluding the following Monday, which is also known as Cyber Monday. In 2020, it was Amazon who started the party early and had a whopping month-long Black Friday sale.

We can expect some of the best electrical and beauty discounts during Black Friday to be at Boots. In 2020, there was up to 65 per cent off toothbrushes, make-up, beauty tools, skincare and more, as well as reductions on big-ticket brands including Fenty Beauty, Oral-B, No7 and Benefit, and seeing as the retailer has already started, we predict 2021 to be even more fruitful.

Here, we’re bringing you the best early deals which we will be updating throughout the month, as well as detailing everything else you need to know about the giant shopping event.

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The best early Boots Black Friday 2021 deals to shop now

Boots is leading the way this year when it comes to early Black Friday deals, as it has already launched a host of early-bird discounts, on everything from grooming tools to electric toothbrushes, make-up and skincare. To help you navigate the already mammoth sale, we’ve picked out some of the best savings to snap up right now.

Mac limited edition star gift set: Was £83, now £35,


Boots is spreading some serious festive joy with this premium beauty bonanza. You can snap up this huge deal, which is better than half price, on a limited edition Mac cosmetics kit – ideal for gifting (or keeping). The set features five staple Mac products; a magic extension mascara in black, eye pencil in ebony, fix+ 30ml, strobe cream in pinklite 15ml, powerglass lip gloss in e for effortless, and finally a matte lipstick in mehr. The set has all you could need for a glowy party look to rival the angel on top of the tree. This will fly off the shelves, so you had better grab while stocks last.

Buy now

Pixi brighter days ahead!: Was £68, now £34,


Pixi, with its cute packaging, gorgeous-smelling products and high-quality ingredients, has long been a staple in the beauty world. This brighter days ahead set includes a vitamin C tonic, vitamin C wake up mist, vitamin C sheet masks, and vitamin C lotion. We know Pixi has got it down to a T when it comes to getting that glow on, so it’s no wonder that we featured its glow tonic in our round-up of the best exfoliating toners with our reviewer saying it left skin “brighter, nourished and, yes, glowing.”

Buy now

Oral-B pro 3 3000 black electric crossaction ultrathin toothbrush: Was £90, now £35,


Save a whopping £55 on this electric toothbrush from the pros at Oral-B. If the money you’ll save isn’t enough to convince you, it also has a number of impressive features, including pressure control that visibly alerts you if you brush too hard, three brushing modes –daily clean, whitening and sensitive – and a battery that lasts more than two weeks with just one charge.

Buy now

Foreo UFO 2 mintpowerful skincare infusion: Was £249, now £174.30,


Take your beauty routine to the next level with the UFO 2. This beauty tool utilises hyper-infusion technology (warming, cooling and t-sonic pulsations) and RGB spectrum LED light treatments, for clearer skin. While we haven’t tested this exact model, we have reviewed the Foreo luna 2 which our writer said “became an invaluable asset to our skincare routine”, so you know it’s worth your hard-earned pennies. And with nearly £75 off, you really can’t go wrong.

Buy now

CeraVe moisturising cream, 454g: Was £16, now £11.50,


Since it arrived on UK shores, CeraVe has earned itself cult status among skincare fans, and now you can save almost 30 per cent on its moisturising cream. Featuring in our round-up of the best CeraVe products, our reviewer said: “This is your classic body cream, rich and thick but doesn’t look or feel greasy. It’s fragrance-free, like all of CeraVe’s products, so does lack a little in luxury, but makes up for it with its fast-acting formula to improve areas of dry skin, especially on legs post-shaving, elbows and knees.” Our reviewer was also happy to report it worked a treat on patches of eczema, too. You’ll have to act fast to get this offer though, as it’s only around until 18 November.

Buy now

Estée Lauder treat yourself gift set: Was £90, now £45,


The concept of “treating yourself” is epitomised in this gorgeous gift set from Estée Lauder, which now has 50 per cent off. Containing six skincare essentials, you have everything you need to repair and protect after a draining party season. Including the bestselling advanced night repair serum, revitalizing supreme+ creme, new advanced night repair eye concentrate matrix, lip repair potion and more, it’s all topped off with a deluxe travel bag that is perfect for trips away.

Buy now

Braun silk expert pro 5 IPL PL5347: Was £759.99, now £379.99,


Dreaming of silky smooth skin? Black Friday is the ideal time to treat yourself to smoother legs for longer at a fraction of the usual cost with this trusty IPL hair remover. The kit includes a silk expert pro 5 IPL, a wide head, two precision heads, one Venus razor and a premium pouch. The sensor automatically adapts to your skin as you go and there are three gentleness settings to make sure you are comfortable. Braun says that you can get visible and permanent hair reduction, all from the comfort of your own home. That dream of silky smooth legs is far more affordable now as Boots has slashed the price of Braun’s silk expert pro 5 by half.

Buy now

Harry Potter Hogwarts castle collection: Was £42, now £21,


Calling all Potter-heads – this one’s for you! This set contains all you could possibly need for a bit of magical TLC. Inside the Hogwarts castle tin there’s a golden snitch bath fizzer and glow palette, a Harry Potter blender cosmetic brush, Ron Weasley fan cosmetic brush, a Hogwarts candle, velvet eye mask and scrunchie. Start the movie marathon now!

Buy now

Clinique’s sweetest treats gift set: Was £74, now £37,


Founded in 1968, Clinique is a classic. This five-piece gift set features three full-sized Clinique favourites. It’s jam-packed with great skincare and make-up best-sellers, such as the dramatically different moisturising lotion, take the day off cleansing balm and high impact mascara. With all the goodies coming in a beautiful box, this would make a great Christmas gift for those in your life who need a little spoiling… if you can bear to give it up!

Buy now

Fenty Beauty limited edition gloss & gleam star gift: Was £84, now £37,


It’s really rare that you see a beauty set with all full-size items, but this gorgeous Fenty set has everything you could possibly need for your Christmas glam look. Inside there’s a freestyle highlighter duo (£28,, full frontal mascara (£21,, flypencil longwear pencil eyeliner (£18,, gloss bomb universal lip luminizer (£17, At such a good price, you’ll have to snap it up while you can.

Buy now

Gucci bamboo for her eau de parfum, 30ml: Was £52, now £30,


If you’re looking to upgrade your fragrance collection, consider this bottle of Gucci’s popular bamboo scent, which has been reduced by £22. Described as a “woody/floral” fragrance, it mixes fresh notes of orange blossom with the warmth of sandalwood, vanilla and amber, to create a scent that you can wear through all seasons. It would also make a great addition to your vanity table, with an art deco-style glass bottle and curved silver cap.

Buy now

Bobbi Brown glam packed must-haves star gift set: Was £82, now £35,


We love Bobbi Brown here at IndyBest, with the brand featuring in many of our beauty round-ups. This good-value set is a great way to try products without spending lots of money. It includes a mini version of the vitamin-enriched face base, and three full-sized products too, featuring a pot of rouge for lips and cheeks in powder pink, the smokey eye mascara as well as a long-wear cream shadow stick in golden bronze. The shadow stick won itself a place in our round-up of the best eyeshadow sticks for quick and effortless make-up, and the mascara was the “best for staying in place all day” in our review of the best masacaras.

Buy now

Anastasia Beverly Hills soft glam kit with mini liquid lipstick crush: Was £47, now £37.60,


Anastasia Beverly Hills is known for its signature eyebrow products, but the brand has got it down when it comes to eyeshadow palettes too. This kit brings together all of the fan favourites; a soft glam eye shadow palette, mini lash brag volumising mascara, and a mini liquid lipstick. Nearly all you could need for a full face.

Buy now

Paco Rabanne 1 million for men eau de toilette 100ml: Was £70, now £45,


Described as a “spicy leather” fragrance, it has been a staple scent for many years and is one of Paco Rabanne’s most popular. This eau de toilette is bursting with confidence; even the bottle oozes style. Now reduced to £45, this would make a great present for the debonair man in your life.

Buy now

Dior addict lip glow: Was £29.50, now £26.55,


Dior lip products have been having a moment on TikTok, with Dior’s lip oil going viral in the last few months. This lip glow, infused with cherry oil and shea butter, promises a hydrated and glossy pout. The uses of this product are two-fold; it can be worn on its own for a sheer look, or can also be used under lipstick as a primer.

Buy now

YSL mascara volume effect faux cils the curler: Was £28, now £18,


Give your lashes a boost in time for party season with this luxurious YSL mascara that has a saving of £10. Available in black and brown, it features a unique curved wand that’s designed to give your lashes a curled look with added length and definition, while the formula is also enriched with walnut leaf extract, coconut oil and Jojoba oil.

Buy now

Revlon one-step hair dryer and volumiser: Was £69.99, now £46.66,


The TikTok-famous hair tool, which is essentially a hairbrush and hairdryer in one, has been reduced by £23.33 in Boots’s Black Friday sale. In our review of the Revlon volumiser brush, our tester said the heat and styling were both spot on, adding that it helped to “dry, detangle and style” their locks. Styling hair with ease, they said it is a “worthy investment” that gives you a “salon-worthy blow-dry at an affordable price”.

Buy now

Origins skincare superstars! limited edition must-have gift set: £35,


Whether you need to replace your favourite products or want to treat a skincare-loving friend this Christmas, this Origins gift set is sure to please. Containing seven items worth £91.93, it costs just £35 as part of Boots’s Black Friday sale and includes four full size products as well as a £5 voucher to use on your next Origins purchase. Highlights include the brand’s bestselling mega-mushroom relief and resilience soothing treatment lotion, ginzing into the glow brightening serum and checks and balances frothy face wash.

Buy now

Bouffants & Broken Hearts drawstring make-up organiser: Was £20, now £10,


If you’re tired of rummaging at the bottom of your bag for your lip balm, pick up this make-up bag that’s both practical and stylish. Featuring leopard illustrations by Kendra Dandy, the bag opens flat so you can display all your beauty products for instant grab and go ease – when you’re finished, simply pull the cord and your goodies will be gathered and ready to be packed away.

Buy now

BaByliss smooth and wave secret: Was £130, now £52,


Sick of waves that fall out the minute you leave the house? Want super smooth, frizz-free waves? Don’t worry, BaByliss has got you covered this Black Friday. What’s even better is that you barely have to do anything; the hair is automatically drawn into the ceramic chamber, where it is gently heated and styled. The styling tool comes with two modes, wave and smooth, so you can switch it up easily!

Buy now

YSL touche éclat illuminating pen: Was £27, now £17,


This pen has a beautiful sheer finish and gives you that “lit from within” look – the brand says it’s like “eight hours of sleep in just one click”. This signature YSL product is now only £27, so stock up while you can.

Buy now

Lovehoney ignite 20 function mini wand vibrator: Was £29.99, now £19.99,


If you’re toy-curious, Boots’ Black Friday sale is a great opportunity to test the waters with this Lovehoney mini vibrator that’s been reduced by £10. Designed with three different vibration speeds and 17 different patterns, it comes with a lock function, which makes it ideal for travel, as well as a discreet storage bag. It’s also 100 per cent waterproof and can be charged via USB.

Buy now

Remington the works hair clipper gift pack: Was £49.99, now £24.99,


Whether you’ve taken to DIY hairdressing or need a new tool to ensure your beard is always looking its best, consider this clipper gift pack, which is now half price. The set includes everything you need to maintain your appearance, including a hair clipper, battery operated precision trimmer with stubble comb and battery operated rotary nose and ear trimmer. It also has two adjustable combs with 18 length settings and can run for 45 minutes when used cordlessly.

Buy now

No7 core collection brush set: Was £29.95, now £14.97,


Application is key when it comes to nailing your make-up, so it’s worth investing in a set of brushes that will help you blend seamlessly. If you’re starting from scratch, this set from No7 has been reduced by 50 per cent and contains four essential brushes every kit needs, including one for foundation, concealer, eye colour and blush.

Buy now

Oral B iO8 electric toothbrush, violet ametrine with limited edition travel case: Was £450, now £150,


A leading brand in dental care, Oral-B does toothbrushes very well, and this iO8 model sounds like an impressive, high-spec option for those who are serious about their gnashers. The toothbrush uses artificial intelligence that helps guide you to any areas you may be missing while brushing, to give you that professional clean feeling. If that’s not enough, it has a unique round brush head that delivers gentle micro-vibrations which makes for healthier gums, according to Oral-B. Right now, Boots is offering a range of Oral-B brushes for better than half price, so even if you can’t justify the £150 price tag here, the genius X is down to just £90 (was £300,

Buy now

When does the Boots Black Friday 2021 sale end?

While Black Friday is taking place on 26 November this year, the deals have begun far earlier at Boots with discounts kicking off from 1 November online and 3 November in-store. The sale is expected to last four weeks with 14,000 offers across all its categories, including premium beauty, electrical beauty, fragrance, wellness, healthcare and baby.

While there is no firm date on when the Boots Black Friday sale will end, we expect that the last day shoppers can snap up a bargain will be Cyber Monday, which falls on 29 November. As its name suggests, Cyber Monday is a one-day shopping event with exclusive offers that are only available to buy online.

What is Black Friday?

Traditionally a one-day in-store shopping event to mark the start of the Christmas season after Thanksgiving in the US, Amazon was the first to bring the sale to British shores in 2010.

But it wasn’t until 2013 that the event gained momentum in the UK, when Asda introduced the first in-store Black Friday sale, which had people flocking to their nearest store to take advantage of the discounts. The success of Asda’s event led to many other retailers introducing both in-store and online deals.

Each year, retailers have kicked off the sale earlier and earlier. Notably, in 2020, Amazon launched its early-bird Black Friday sale a month before the holiday weekend, and it’s expected to do the same this year.

What’s the history of Black Friday?

Black Friday shopping dates back to 1952 in the US, when shops in Philadelphia discounted products to mark the beginning of the festive season. Later uses of the term in the 1960s saw the police referring to “Black Friday” when describing the chaotic traffic congestion the day after Thanksgiving.

The event gained international attention in the Noughties when TV coverage captured US shoppers raiding the shelves for discounted TVs, toys and tech during the sale. Retail giant Amazon was the first to bring Black Friday to the UK in 2010, followed by Asda in 2013.

When is Black Friday 2021?

The 2021 event falls on 26 November, with deals dropping throughout the whole weekend, concluding on Cyber Monday on 30 November.

In 2020, the landscape of Black Friday changed, with shoppers instead encouraged to stay at home due to the coronavirus pandemic and shop the deals online. This meant most of the biggest discounts could be found online, and it’s set to be the same in 2021.

What is Cyber Monday?

The Monday following Black Friday has come to be known as Cyber Monday and is the last day of the sales. It’s named as such because historically, pre-Christmas online sales peaked on this day.

Now, the day is a sales event in its own right, with retailers continuing to slash prices throughout the Monday. So it’s the perfect opportunity to bag a bargain if you missed out on anything over the weekend. It’s also the last mass sale event until January.

What’s the best way to get a Black Friday 2021 deal?

Throughout Black Friday and Cyber Monday, the IndyBest team will be curating the most impressive discounts to snap up across tech, beauty, fashion, home appliances, toys, TVs and more.

We’ll also be handpicking deals from retailers including Currys PC World, Amazon, Very and John Lewis & Partners, so make sure you keep checking back during the sale.

Unlike last year, deals should be available in-store as well as online, so it’s worth keeping an eye on your local shops as well.

Tips for Black Friday shopping online

The best way to ensure you’re prepared is to set up accounts with all the big retailers, including Amazon, John Lewis & Partners, Currys PC World, Very, Next and Argos. This makes shopping on the day easier and quicker. If you’re after next-day delivery, sign up for Amazon Prime or start a free 30-day trial.

You can also sign up for newsletters to receive all the latest updates from retailers, meaning you’ll be the first to know when the sales start and have access to any discount codes. It’s always good to download the apps of your favourite retailers and follow them on socials, too.

We’d also recommend reading the retailer’s returns policy if you’ve not shopped there before. And if you’re shopping online, ensure your anti-malware software is up to date. Read our review of the best solutions here.

Tips for shopping the Boots Black Friday 2021 sale

At IndyBest we’ll be on hand throughout Black Friday to help you navigate the giant sale and to bring you the best deals and discounts. If you’re looking to restock your bathroom cabinet or upgrade your make-up collection, there’s no better place than Boots.

As with most participating retailers, we’d recommend registering for an account so you can check out faster on the big day. You can also create a favourites list of products meaning you’re just one click away when the deals drop.

If you’re planning on shopping at Boots, why not get an advantage card and for every £1 you spend, you collect four points. We’d also suggest downloading the Boots app for personalised offers, shopping on the go and info on the sale. IndyBest will also be providing regular updates, so make sure to bookmark this page.

What were the best Boots Black Friday deals last year?

The Boots 2020 sale was bursting with deals on make-up, fragrances, electric toothbrushes, straighteners, hairdryers and much more, with up to 65 per cent off.

In fragrances, you could save £44 on the Boss bottled night scent from Hugo Boss (£89, and £25 on Jimmy Choo’s blossom perfume (£26, Last year’s sale was full of unmatched bargains on make-up sets, too, with £34 off Benefit’s mascara trio (£33.50, and a whopping £123.50 off the No7 party collection.


Last year, the retailer revealed a price-match promise on its beauty electricals – meaning if you purchased a product and found it cheaper elsewhere within 72 hours, Boots would refund you the difference. Among the stellar electrical deals we saw, you could save £270 on the Oral B i08 electric toothbrush (£160, as well as £100 on the Philips sonicare diamondclean (£153.99, We reviewed a similar sonicare model in our round-up of the best toothbrushes, with our reviewer saying they “were very impressed with the professional quality of the clean”.


Also in electricals, there was £260 off Braun’s series 9 electric shaver (£189.99,, more than £40 off the Babyliss pearl shimmer straightener (£33.75, and a huge £150 off the Philips lumea IPL machine (£259, that earned a spot in our review of the best IPLs.

What were the best Boots Cyber Monday deals last year?

The final day of the sale was the perfect opportunity to stock up on make-up essentials, with up to 50 per cent off brands like Fenty Beauty. The stunna lip and face set (£35.70, was reduced down to just £24, while the matte longwear foundation (£22.95, was just £22.95.


We also saw the Huda Beauty gemstone obsessions eye kit (£14.46, reduced by nearly £20, and the YSL touche éclat illuminating pen (£22.95, down to just £17.


Boots also discounted a bunch of seasonal sets with Clinique’s limited-edition fresh face forward gift set reduced to £42 and Soap & Glory’s Christmas gift set available for just £20. We can expect the same this year, meaning there’s no better time to get presents sorted.

Where can I find the best Black Friday 2021 deals?

You can easily find all the best deals, discounts and special offers by checking back here during the lead-up to Black Friday and throughout the sale – make sure to bookmark our dedicated Black Friday page to be in the know.

For all the details on the best discounts across participating retailers, browse our guide to the event.

Voucher codes

For the latest discounts on home appliances, tech, toys and more, try the links below:

Read more on Black Friday 2021

How to get the best Black Friday deals this year – when the sale starts and how to prepare

Best Black Friday tech deals – whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best offers here

Best Black Friday home appliances deals – now’s the time to upgrade your vacuum cleaner or coffee machine

Best Black Friday gaming deals – Xbox or Playstation? Here’s our expert guide to discounts on consoles, controllers and games

Best Black Friday beauty deals – stock up on your favourites across make-up, skincare, haircare and fragrance

Best Black Friday laptop deals – there are hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP

Best Black Friday TV deals – update your at-home cinema experience without paying full price

Best Black Friday fashion deals – whether it’s a pair of boots or a coat, treat yourself to some wardrobe essentials

Best Black Friday kids’ toys deals – get your Christmas shopping done and dusted with offers from Disney, Lego, Playmobil and more

Best Black Friday sports deals – kit out your home gym or build your winter workout wardrobe

Best alcohol Black Friday deals – whether you’re a fan of gin, vodka, tequila, beer or wine, you’ll be able to bag a bargain

Best Black Friday Nintendo Switch deals – whether it’s the OLED, lite or original you’re after, level up with these discounts

Best Black Friday mattress deals – rest easy with big discounts on brands such as Emma, Eve Sleep and Simba

Best Black Friday Aldi deals – the budget supermarket is expected to slash prices on big-ticket items like the Nintendo Switch

Best Amazon Black Friday deals – our pick of the best bargains from the millions out there

Best Apple Black Friday deals – discover rare offers on the brand’s bestsellers, from AirPods to iPhones

Best Argos Black Friday deals – find discounts on everything from kids to homeware, fitness and DIY

Best Boots Black Friday deals – there’s no better time to save on beauty, skincare, electric toothbrushes and more

Best Currys Black Friday deals – for everything from TVs and laptops to kettles and coffee machines

Best Black Friday Dyson deals – bag a bargain on the brand’s corded, cordless and handheld vacuum cleaners

Best John Lewis & Partners Black Friday deals – the high street stalwart will have great prices on fashion, beauty, tech, kids and homeware

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.

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