Women athletes and sports fans will soon be able to rock new PUMA gear, thanks to celebrity stylist and designer June Ambrose.
While leading as the sportswear brand’s creative director for women’s basketball, Ambrose’s first PUMA collection will release on Dec. 1, Business Insider reports.
The upcoming collection has 25 pieces, which will feature on-court and off-court footwear and apparel including jackets, leggings, hoodies and bags.
“It goes from the court to the curbside,” Ambrose told Business Insider. “I’ve worked with the brand on redefining what it means to be stylish in sport. That’s been my goal, to bring style to sports.”
As previously reported by AfroTech, the fashion icon snagged her role at Puma after Hip-Hop mogul Jay-Z introduced her to PUMA’s global director of brand marketing Adam Petrick and CEO Bjørn Gulden to help elevate the brand by intertwining fashion.
“The connection between style and sport is timeless and it’s something I’ve always wanted to put my spin on,” said Ambrose, according to Women’s Wear Daily. “Beyond the collections, it’s important to me that the collaboration is rooted in social impact, and Puma’s work in the social justice space to empower youth through sport makes them the perfect partner.”
Ambrose’s new collection being on the way is another step forward for PUMA as they aim to invest in women athletes. After partnering with the Women’s National Basketball Association (WNBA) in 2018, the brand’s basketball roster includes Skylar Diggins-Smith, Jackie Young, Katie Lou Samuelson and Breanna Stewart. Stewart — who signed in May — is set to become the 10th woman in WNBA history to get her own signature shoe, according to ESPN’s Nick DePaula.
Breanna Stewart is set to become the 10th woman in WNBA history with her own Signature Shoe, and shows a first look at her BS30 signature logo. pic.twitter.com/i1IiZkJE5c
— Nick DePaula (@NickDePaula) September 27, 2021
“Our first league partnership was with the WNBA and our first basketball player that we signed [during this relaunch] was Skylar Diggins-Smith,” Petrick told ESPN. “We’ve long known that no matter what we do in the space of basketball, it was going to have to include the women’s game and the WNBA.”