The outlet’s report shares that the partnership includes Sire Spirits hosting events, being featured and branded at Houston Rockets games, along with the spirits brand “being a Presenting Sponsor of the team’s annual Black Sports Professional Career Fair, the annual Black History Night, and special fundraisers.”
50 Cent’s G-Unity Foundation will also play a role in the deal as it will join the Rockets and the Clutch City Foundation in working to find various ways to support the youth and families in the Houston community.
“Since I moved to Houston in January 2021, the love shown to me by this City has inspired me to make a positive and long-lasting impact in the community,” said 50 Cent, according to the NBA. “My investment in the Houston Rockets and their investment back into my charitable endeavors makes this partnership all the more special for me. I’m excited for what the future holds.”