Tech

Doja Cat Signs Deal With JBL As The Audio Company’s Newest Global Brand Ambassador


With her new ambassador role, Doja will be the focal point of JBL’s “Dare To” campaign, “which highlights JBL products and encourages consumers to be their ‘most authentic selves,” along with headlining JBL Fest in Las Vegas in September, the outlet shares.

“Doja Cat is as authentic as it gets. She’s an adept musician and incredible performer with a strong visual presence, which is hard to find,” said Ralph Santana, Chief Marketing Officer at Harman Audio (JBL’s parent company). “She has the unique gift of connecting with fans across a variety of demographics, particularly Gen Z, which makes her the perfect fit for JBL. We are beyond excited to join forces with her to bring together fans from a wide range of backgrounds and encourage everyone to exercise their individuality through personal expression in unexpected ways.”

While she has recently raised the notion of possibly quitting music via Twitter, Doja Cat is continuing to sign off on numerous business deals with big brands.

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