While Drake certainly made a nice payday from the Super Bowl, he was far from the only one.
Forbes reports that the NFL, itself, made estimated tens of billions of dollars between advertisers, sponsors, TV partners, commercials, and ticket sales.
The average advertiser spent nearly $6 million on their 30-second ads.
And thanks to the increasingly legalized sports betting industry, CBS Sports is reporting that Americans alone were expected to bet an estimated $8 billion on the big game, which is nearly double the amount that Americans bet on the Super Bowl last year (a figure comprised of both legal and illegal bets and online and in-person bets).
The only people who didn’t make money in the Super Bowl this year were the performers. As Forbes reports, Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and special guest star 50 Cent all performed at the halftime show for free.