Founder Shawn McKenzie On How Going Against The Grain With Spiritual Word Just Worked — ‘I Can’t Explain It…It Just Took Off’

“In the beginning, it wasn’t a success. Things started to fall apart. Followers were leaving, because again, just to be transparent, when people followed in the beginning, it was for a specific reason. So, when you start to change things, they’re like, ‘What am I following?’” he explained. “So, that took a while, but around like 2019, I can say that’s when it, I can’t explain it…it just took off. I don’t know the reason, [but] the platform blew up.”