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Häagen-Dazs Taps Brooklyn Graphic Artist Jade Purple Brown To Design Its ‘City Sweets’ Collection


“I was inspired by the City Sweets flavor cues and the joyous, luxurious feeling that comes with indulging in ice cream,” Jade told AfroTech in an exclusive interview. “I paired this feeling with my signature style to create mouth-watering swirls that capture the vibrant spirit of the new collection.”

The new flavors include Dulce de Leche Churro, Coffee Chocolate Brownie, Chocolate Peanut Butter Pretzel, Summer Berry Cake Pop, and Black & White Cookie. In addition to the new savory options, the collection also includes three snack bar flavors.

“Each flavor is translated in a way that feels abstract and unique. You see this in the winding curves of color that look like a churro, the round cloud-like shapes that look like a fluffy cake pop, or in the fluid swirling pattern that looks like when milk is poured into a fresh cup of coffee,” said Jade.

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