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HBCU Student Kah’Milah Ledgester Landed Her Designs In Both Target And JCPenny Stores For Black History Month


Ledgester’s award-winning design for JCPenny features a man and a woman with afros looking upwards with the words “Just Breathe” and “Remember to Exhale,” coinciding with JCPenny’s theme of “Black Health and Wellness.”

For Target, Ledgester opted for a design of a woman sporting a fro with citrus fruits. She says she was inspired to embody Blackness through an uncommon lens.

“There are so many reasons why her artwork stood out,” said Tawnya Artist, director of Multicultural Product Design and Advancement at Target, Tallahassee Democrat reports. “Her illustration was beautiful, and it was so unique. Her color use was joyful and there was a clear story that engaged the judges. The more we learned about her thought process, the more we knew we were looking at a winning design.”

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