Helping Brands Turn Marketing Upside Down
IPG companies Kinesso, Acxiom and Matterkind have come together to create the IPG Marketing Intelligence Engine (MIE), the solution for helping people find their brands. MIE is a complete, connected platform for conscious marketing – the kind of marketing that puts people first. Through connected data and technology, MIE enables a higher standard of data-driven marketing. It delivers greater understanding of your customers, allowing you to engage with people on their terms. And MIE enables marketing that is ethical, respectful and conscious through strong data governance, bias mitigation and the ability to put real spend behind underrepresented communities.