How Jeezy ‘The enTRAPreneur’ Went Beyond Hip Hop To Built A $10M Empire

Photo Credit: Lawrence Lucier

Jeezy first signed to Def Jam back in 2004. Since then, he’s released ten studio albums — with the latest being 2020’s “The Recession 2.” He’s had a number of successful singles with other artists, including Akon, Kanye West and Christina Milian. He’s a multi-platinum selling artist, and according to The Guardian, he — along with T.I. and Gucci Mane — brought trap music into the mainstream.

In November 2020, AfroTech reported that Jeezy took on an executive role at Def Jam Records when he signed a new deal with them.

“It’s an honor to return to the label I’ve called home for 15 years, not only as an artist but as an executive,” said Jeezy. “I spent most of my career learning from trial and error, I am happy to say that I am back on the team that helped me build my legacy from the streets to the boardroom and nothing makes me more fulfilled than being in a position to help guide and add value to the next generation.”

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