Tech

How Nickie Nougaisse Expanded Her Curls Dynasty Haircare Brand From The Kitchen To Kroger Stores


Ensuring haircare can be accessible to more women, Curls Dynasty has expanded from the kitchen to retail shelves.

Not only can the brand be found in select Walmart and Target stores, but in addition, the haircare brand secured a deal with  Kroger back in January 2022, according to a press release. This marks another win for Haitian entrepreneur Nickie Nougaisse, who founded the company five years ago after her personal struggles stemming from a relaxer.

“Curls Dynasty was born out of my own hair care journey. It wasn’t easy figuring out which products worked best after deciding to go natural with my hair. My cabinet was filled with lots of unreliable solutions from different brands and after a while, I decided that I was going to do it myself, ” Nougaisse said, according to a press release.

Nougaisse created a hair oil from her kitchen, which bookmarked her venture toward healthy haircare. It was not long before others began flocking to Nougaisse for tips and advice. Evidently many women were tired of failed experiments and wanted to rely on a product they knew would work. Realizing she had a product that could not only help herself but so many others, Curls Dynasty was launched in 2015 for women with kinky hair.

“I created Curls Dynasty because there was a need for it,” Nougaisse said in a video. “I know so many girls around me, at work, in my entourage, in my community who were just struggling with different hair problems. At the end of the day we all just needed basically the same solution.”

Products Are Chemical Free

Now, more women can look forward to possibly solving their toughest hair needs thanks to Curls Dynasty’s latest expansion.

The company aims to provide top-of-the-line chemical-free products for textured and hard-to-hydrate curls.

For those interested, click here.

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