Ice Cube Claims The NBA And ESPN Are ‘Doing Everything In Their Powers’ To Destroy His BIG3 Basketball League

He expounded on the situation further during an interview with Basketball News.com.

“The NBA, they haven’t been the nicest to the BIG3,” Ice Cube told the outlet. “Of course, publicly, they say all the right words. But we know privately, there’s things done behind the scenes come sponsors, broadcasters, blah blah blah… So you know, that soured me a little bit. I love the league and I still respect the league. I think they should do more with the Big3. We’ve proven ourselves. We have a lot of their players or ex players and ex ambassadors as apart of this league. They believe in the league, so I wish the NBA would see that we’re complementary.”