Since Joeboy’s first official single on emPawa Africa’s YouTube channel, he’s no stranger to raking in millions of views.
During the early stages of his career, he saw the streaming giant as a cloud for his music.
“For me, YouTube is an important part of social media marketing when it comes to promoting, on all phases — as an [upcoming] artist or big artist,” Joeboy explained to us. “It was just a way to put out my music. Though I didn’t really have much in terms of marketing resources, I just knew that if I put it out there one way or another, even if it’s three or four years, people would go back to it and play my music.”