Incoming UCLA Freshman Kiki Rice Becomes The First NIL Athlete To Sign With The Jordan Brand

As an incoming freshman at UCLA, Rice is considered to be one of the most decorated players from the class of 2022.

“Being Jordan Brand’s first NIL athlete is an incredible milestone, and I think it’s a testament to the hard work I’ve put in and all the people around me who have helped me get to this point,” said Rice in an official statement. “Signing with the Jordan Brand is another motivating factor for me to continue to work hard and achieve my goals.”

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