Tech

Lil Yachty Launches His Own Frozen Pizza Line Sold Exclusively In Walmart Stores Nationwide


For Yachty’s Pizzeria’s manufacturing, it is led by Richelieu Foods, which is described as “a private label company widely known in the food and supermarket industry for its superior array of brand products in the business segments of frozen and deli pizza; and dressings and sauces.”

“Yachty’s Pizzeria is an exciting example of a strategic brand extension that both represents the artist’s interest, passion and personality as well as a way to help him expand his business portfolio,” said Richard Yaffa, EVP, Global Brands, UMG. “It’s a thrill to be able to continue to find new ways for our artists to connect with their fans around the world and support these campaigns with best-in-class marketing and creative support.”  

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