Logitech’s newest “multi-million dollar campaign” also features comedian Elsa Majimbo, social media personality Bretman Rock, coder-producer DJ_Dave, gamer Danucd, digital artist Defaced, and fashion designer Kheris Rogers. The pool of influencers will help Logitech reach a diverse and younger audience and introduce them to its cameras, keyboards, microphones, and mice.
“It really is about juxtaposition and how the old ways and the old world really does require us to rewrite the world,” said Reid, the outlet reports. “This new generation is doing that. They’re rewriting the rules, they’re rewriting the world on their own terms, and they really have shown us that.”
