LVRN has a new vice president, general manager, and partner — and she’s a Black woman!
Billboard reports that Amber Grimes has joined the label — which is home to Summer Walker, 6LACK, and others — in the dual role. As part of her duties, the veteran of Capitol Records will oversee day-to-day operations across all of the company’s operating divisions, develop new strategies and marketing initiatives across the label’s full roster of artists.
“Amber has become one of the most well-respected executives in the industry through her early work with artists in Atlanta, major labels, and streaming,” said LVRN President Tunde Balogun in a press release statement. “In her amazing career, she has amassed a high level of management and creative marketing expertise all of which will be of huge value to us as we continue to expand our business around the world.”
In addition to her work at Capitol Records, Grimes served in artist and label marketing at Spotify. She said it was important to join a company like LVRN because they align with her core values.
“It was important to me to take the skills I’ve acquired over the years and apply them all to a forward-thinking business. And that’s exactly what LVRN has built,” she said in the press release announcement. “The founders and I also all came up together in Atlanta so joining forces at this point in our careers is like Voltron coming together. It’s powerful.”
Congratulations are in order for Grimes and LVRN!