“Pickleball is one of the most exciting growth opportunities in sports because of its committed and engaged community across the U.S.,” said Jason Stein, Managing Partner of SC Holdings, according to a press release. “People are obsessed with the game, as both participants and fans, and we’re excited to use our collective experience and expertise across sports, media, and entertainment to reach new participants and expand the community. We’re thrilled to become partners of Major League Pickleball – which as a league and sport is just getting started.”
