NBA Star Ja Morant Reveals His Goal Of Becoming A Billionaire By 30 — ‘I’m A Brand. I’m A Business’

In addition to his on-court earnings, Morant recently inked a deal with Nike for a signature shoe deal, the Ja 1.

Designated by Nike as the company’s first Generation Z signature athlete, the Ja 1 was intrinsically inspired by the player’s explosive athleticism.

“NIKE, Inc. is honored to partner with Ja Morant to serve the future of athletes and sport,” Scott Munson, Nike VP, Global Men’s Basketball, said in a news release. “Morant, Nike Basketball’s first Gen Z signature athlete, is a revolutionary player who quickly became a global star with his unmatched athleticism and exciting style of play.”