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Parity Founder Bree Jones Left Six Figures On Wall Street At Age 24 To Rebuild Communities ‘Without Gentrification’


Although Jones had no more savings and was living without a salary, she wasn’t deterred from her mission of garnering support to bring Parity to fruition.

Understanding that there’s power in numbers, Jones brought together a group of Baltimore residents alongside her to make investors see how much there is demand for housing. She knew that if the home vacancies transformed into beautifully renovated buildings, Black people would flock to them. It was an ambitious endeavor to present to investors, but Jones was able to rise to the occasion.

“I basically took their rejections as a challenge,” she said. “I’m like, okay if you think there’s no demand, I’m going to go and prove there’s a demand. I’m going to bring the demand to you. From there, without us having a single dollar of capital raised, without us even owning a single building, I just socialized this idea with neighbors and with folks from the city. ‘Hey, what if we got 30 of us to move on this block together? Would you want to do that?’ And so without owning anything, without having any money raised, we were able to pre-sell an entire block of properties.”

“And I was able to bring to the investors, like, ‘Look, I have a room full of 30 people who say if you give me $1 million so I can go renovate these houses, they’ll move in,’” she continued. “It took a while to get to that point, but after two years of just continuing to build that social capital, we’ve gotten a lot more attention.”

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