Pepsi Taps Silent TikTok Sensation Khaby Lame To Introduce The World ‘To The First-Ever Nitrogen-Infused Cola’

In Lame’s TikTok for the brand, he is asked at a bar to “show us how to drink Nitro Pepsi.” He goes on to take viewers step-by-step, silently, of how to pour it up and enjoy.

@khaby.lame #pubblicità Smooth 101 ft. #nitropepsi 🥤 Duet to show me your #nitropepsi pour #learnfromkhaby #learnontiktok #ad @Pepsi ♬ suono originale – Khabane lame

According to the outlet, the Nitro Pepsi ads were shot by photographer David LaChapelle and the online sensation “will appear on billboards in Los Angeles, New York and Las Vegas and print spreads in publications like Variety, The Hollywood Reporter, The New York Times and the New Yorker.”

Pepsi’s first national TV ad for Nitro Pepsi is set to air during the Oscars Pre-Show on March 27.

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