Pharrell May Be Coming For StockX, The RealReal, And More With His New Online Auction Platform Joopiter

Traditional auction house platforms like StockX are worth roughly $3.8 billion, but Pharrell says his items don’t necessarily fall into the norm to be sold in that way.

“There’s not really one size fits all,” he shared with the publication. “I’m not going to sell furniture on StockX. You know what I’m saying, I’m not going to sell, you know, 20-plus-carat diamond rings on [The] RealReal.”

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