In a quick timespan, Savage X Fenty has grown immensely from once an online brand to now having its grand retail opening in January.
AfroTech previously reported that its next brick-and-mortar stores are set to open in the end of 2022 in Los Angeles, Houston, Philadelphia, and Washington D.C, joining the debut Las Vegas location.
“We wanted to be able to connect with our customers in real life and give them something they have never seen before,” Rihanna shared in a statement. “Creating the space took a lot of imagination, married with things I’ve always wanted to change about my own experiences as a customer, from mannequins to the Fit Xperience, to customer service. We are so happy with the outcome and now I can’t wait for people to see it.”
Savage X Fenty also recently unveiled its augmented reality (AR) technology that helps customers get the best fit for their intimate apparel.