So, how does Savage x Fenty’s sizing technology work? The answer is linked to body shape data, which assists in ensuring the best fit.
Recommendations for customer sizing are based on the AR body scans and Fit:Match’s algorithm that works to find your “fit twin” for your body shape. The data utilized is from the shape profiles of actual people that serve as “personal fit models.”
“Shape, which cannot be accurately predicted by surveys and measurements, is the most important determinant of fit, especially for a category as complex as bras,” said Fit:Match CEO Haniff Brown.