Snoop Dogg Joins Master P In His Quest To Takeover Grocery Stores As His Broadus Foods Introduces Snoop Loopz Cereal

While Snoop Dogg isn’t new to the business world, he is to the cereal game, joining others like entrepreneur Nic King.

As the founder of the first Black-owned cereal company, King and Snoop have something in common — placing the community at the forefront.

“While putting everything together, I was like ‘Great! This can be the first Black cereal company, that’s awesome, but what am I doing?’ Like how will this impact the community? That’s where my brain went next,” King told AfroTech in an interview. “I’ve been a cereal lover my whole life, but to be transparent, it’s filled with a lot of sugar and dyes and other ingredients that aren’t good for us.”

He continued: “I knew I had to deliver something that was healthier, especially with all the food deserts occurring mainly in urban communities. I was like, I have to go vegan. I have to go plant-based, I have to give a healthier option.”

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