However, she was determined to build her brand and in a matter of weeks, The Honey Pot Company was seated on Target’s shelves. What’s more, this accelerated the wellness brand’s sales by 382 percent within a year and helped to support expansion into more retailers including Walmart, CVS, and Walgreens, among others.
“When Target came, we weren’t ready. We had to figure out how to build a brand while distributing products to a national audience in weeks, no exaggeration. But that work truly built our foundation. We were able to grow sales for the company by 382 percent within a year of Target distributing our products and featuring us as a Black-owned business to watch. Today, you can find us at Target, Walmart, CVS, Walgreens, Bed Bath and Beyond, and Wegmans. It’s pretty incredible to see,” Dixon told AfroTech.