‘When Target Came, We Weren’t Ready’ — But That Didn’t Stop Beatrice Dixon From Growing The Honey Pot’s Sales By 382 Percent Within A Year

However, she was determined to build her brand and in a matter of weeks, The Honey Pot Company was seated on Target’s shelves. What’s more, this accelerated the wellness brand’s sales by 382 percent within a year and helped to support expansion into more retailers including Walmart, CVS, and Walgreens, among others.

Courtesy of The Honey Pot

“When Target came, we weren’t ready. We had to figure out how to build a brand while distributing products to a national audience in weeks, no exaggeration. But that work truly built our foundation. We were able to grow sales for the company by 382 percent within a year of Target distributing our products and featuring us as a Black-owned business to watch. Today, you can find us at Target, Walmart, CVS, Walgreens, Bed Bath and Beyond, and Wegmans. It’s pretty incredible to see,” Dixon told AfroTech.

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