Digital fashion is picking up the pace to continue spearheading futuristic clothing that shakes up the industry.
Brands such as Nike and adidas are already caught up to speed when it comes to the metaverse. In December 2021, Nike acquired RTFKT — a virtual sneaker company.
“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” said John Donahoe, President and CEO of NIKE, Inc. in a statement. “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”