“We want things to be simple,” Lucas continued. “We believe inherently that technology is supposed to make things easier. It’s supposed to make things more efficient and so when technology doesn’t make things more efficient, the user interface is complex, and it’s hard to learn, and it’s hard to navigate — we just don’t gravitate toward it. The problem with that is you can miss an incredible opportunity to take advantage of a landscape that in the future more people will purchase land on if I can use a real estate parallel.”
Furthermore, Lucas explains the world of opportunity provided through the web and the metaverse, including digital art, when the user interface is less complicated to understand.
“When the user interface becomes more fluent, more people will be trying to take advantage of something because it’s easier to get in,” he explained. “But today, when it’s difficult to get in only the people who are patient enough or [operate from] a mindset of growth who say, ‘I’m going to take the time to understand this, I’m going to learn it, I’m going to become proficient at it,’ those are the people who get the opportunity for the land grab.”