YouTube To Return To Its Roots Of User-Generated Content, Prepares To End Focus On Original Programming

After a shift in leadership with the announcement of the resignation of Susanne Daniels, YouTube’s Global Head of Original Content for over six years, the company will now shy away from original programming and set its sights upon more creator-driven material.

Initiatives for this include the Creator Shorts Fund, Black Voices Fund, and a Live Shopping program.

“Susanne and her team created an international slate of award-winning programs collectively amassing billions of views, shining a light on incredible creators, important social topics, and introducing YouTube to a new audience,” said YouTube Chief Business Officer Robert Kyncl in an official letter announcing the news. “In short, YTO played an integral role in growing the Youtube creator economy.”

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