Zendaya And Beyoncé Ranked As Top Black Influencers Raking In A Social Media Valuation Of Millions, Report Says

“In the first half of 2022 alone, more than 6,000 advertisers invested over $1.2 billion to reach Black and African American consumers via traditional media including television, magazines and radio. More than half of Black viewers are more likely to buy from brands that feature someone from their identity group in ads,” said Stacie de Armas, SVP Diverse Insights and Initiatives at Nielsen, according to information shared with AfroTech. “Enlisting Black influencers as part of campaigns is one way that media and marketers can ensure that Black voices are included at every stage of the marketing funnel.”

Take a look at Nielsen’s full list of top Black social media influencers below: