50 Cent Inks $100M Deal To Launch Entertainment Hub Featuring A Restaurant In Times Square – AfroTech
If you don’t hear from 50 Cent, just know he’s likely closing in on a business deal.
His latest venture is an entertainment hub. Curtis “50 Cent” Jackson has inked a $100 million deal alongside Planet Hollywood Founder and CEO Robert Earl to launch PH Live, according to a press release. The hub will be located at Planet Hollywood Times Square in New York City and will feature LED technology, live music, film and television premiere parties, private events, live sporting event simulcasts, VIP experiences, and corporate gatherings, among other offerings.
“When I get quiet I’m working, I’m working on it 😆💰PH live baby! @50centaction @phlivenyc,” 50 Cent wrote on Instagram.
The partnership also marks 50 Cent’s first major restaurant-entertainment partnership, the press release notes. Guests can expect to dine at the location, with menu items including sweet chili shrimp with mashed potatoes, sliced steak paired with mac and cheese, and a burger paired with a special sauce.
50 Cent, who has worn various hats as a rapper, actor, businessman, and producer of hit shows “Power” and “BMF,” will also give a nod to his success in film and TV, as memorabilia will be on display around the venue.
“This is about creating the ultimate entertainment destination,” 50 Cent said in the press release. “Planet Hollywood has always been connected to pop culture, and PH Live takes that energy to the next level a place where music, film, sports, and nightlife collide.”
Earl commented, per the release:
“Curtis has an incredible ability to bring culture, entertainment, and audiences together. With his global influence and creative vision, PH Live will usher Planet Hollywood into a new era of immersive entertainment.”
Additionally, the business model is already projected to grow. The partners plan to expand the venture into other cities, including Shreveport, LA. This is fitting, considering 50 Cent is building G-Unit Film & Television in the area, as AFROTECH™ previously reported.
Beyond PH Live, 50 Cent’s business relationship with Planet Hollywood includes a residency at Planet Hollywood Las Vegas and the launch of the 50 Cent Candy Shop Bar at the resort, the press release notes.
