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While February is Black History Month, you can celebrate and buy from Black-owned businesses today, tomorrow and always. Ready to spend your coins? I compiled an extensive list of beauty and fashion brands to support. From big brands like Fenty Beauty and Oui The People to newer ones like Ami Colě and Ada & Edith, I got you covered. So whether you’re looking for a new foundation, a pair of heels or a soothing serum, here are 65 Black-owned beauty and clothing brands to shop now.
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Makeup
As a self-taught makeup artist, Danessa Myricks was never afraid to experiment with different looks and teach others her techniques. But after years in the beauty industry, she decided to take things one step further by launching her own brand that features multifunctional and inclusive products. “When I launched my own brand, I knew I didn’t want to do what everyone else was doing,” she stated on her site. “I wanted every person to feel like they had found a brand that represented them and gave them the freedom to enjoy makeup.”
The Lip Bar is ready to change your perception of beauty. Since 2012, the brand has provided vegan and cruelty-free products. Aside from using fewer chemical ingredients, they also focus on virtual try-ons and tutorials for all skin tones and types. Despite being rejected on the hit TV show Shark Tank, the beauty company continues to provide eye, lip and face products in over 1,000+ stores across the country.
One of the OG beauty brands on the market, Black Opal Beauty has been making cosmetics and skincare for more than 25 years. The cruelty-free brand has everything from foundations with SPF to brightening concealers (with vitamin A, C and E) to complete your look. Did I mention everything is under $15?!
In 2017, Rihanna’s beauty brand set a new industry standard for inclusivity when it launched its Pro Filt’R Foundation with 50 shades. Since then, Fenty Beauty has branched out to include concealers, liners, setting powders, you name it for all skin tones to try out.
Diarry Maréna has one goal and one goal only—to create makeup for women of color, especially darker skin tones. Her blush and bronzer palettes speak for themselves featuring nude and bold colors to complement dark complexions.
The motto of Ace Beauté is “beauty for all,” which explains why their vibrant, highly pigmented eyeshadow palettes are made to flatter every skin tone. The brand also offer bold lipsticks and radiant bronzers, too. And if you’re in the market for lashes, they have a wide selection of falsies for any occasion.
After her fight with breast cancer, Cashmere Nicole decided to develop products with high-quality, healthy ingredients. If you have a sweet tooth, you’ll enjoy the packaging and the fun names for each product. Plus, they are big on humanitarian work, developing sanctuaries (known as ‘Sugar Homes’) for children in Uganda, Indonesia and Zanzibar.
While pregnant, Kitiya Mischo King had a tough time finding non-toxic and harmless polish, so she decided to create her own. Mischo Beauty is vegan-friendly, cruelty-free and an overall clean beauty choice if you’re looking to add a splash of color to your nails. The line has over 20+ shades including a top coat, a cuticle oil and a glass nail file.
Juvia’s Place is all about celebrating royals and rebels from African kingdoms. Whether you reach for a palette or a highlighter, expect some vibrant and pigmented colors. If bold looks are your thing (or you’re ready to experiment with your makeup), unleash your inner Queen and try a few colors together.
If you’re searching for a clean makeup brand that’s formulated with skincare ingredients and offers inclusive shade ranges, then LYS Beauty should be on your radar. Professional makeup artist and founder Tisha Thompson’s core mission is to create products that are free from toxic ingredients and targets skin concerns like hyperpigmentation, while being accessible for all skin tones. Known as the first Black-owned clean makeup brand at Sephora, you’ll find everything from blushes to foundations—all under $30, too.
There’s no question that Pat McGrath is a pioneer of inclusive makeup, especially for Black women. Seriously, even Queen Elizabeth herself honored her as a Dame, which made McGrath the first makeup artist to hold the title. Since 2006, her eponymous beauty brand has been worn in over 60 fashion shows, breaking sales records for her vibrant palettes, lipsticks and foundations.
As stated on their site, this clean beauty brand was created “for us, by us.” Founder Diarrha Ndiaye launched Ami Colě (pronounced ah-me co-lay) to cater specifically to melanin-rich skin. Whether you’re looking for a skin tint, a creamy multi-stick or a lip oil, the brand’s offerings are inclusive of all skin tones. Plus, each product features natural ingredients (like baobab seed oil, passionfruit oil and camellia oil) to nourish the skin.
In 1973, Fashion Fair became the first international cosmetics brand cater to darker skin tones. While they sadly filed for bankruptcy in 2019, they made a comeback three years later with a new design and a change in management. 52 years later, the brand is now being overseen by leading dermatologist Dr. Caroline Robinson and celebrity makeup artist Sam Fine. To date, they’ve launched foundations, lipsticks, setting powders and more.
If you want to add more shimmer to your life, Stay Golden Cosmetics has you covered. The beauty brand is famous for its range of glitter lip kits, which includes five grams of glitter, lip liner, a gloss bond and a silicone applicator to give you long-wearing sparkly lips that are transfer- and smudge-proof. Throughout the line, you’ll also find bold lipsticks and shimmery eyeshadows to create more glam looks fit for any special occasion.
In 2024, tennis icon Serena Williams joined the beauty world and launched her own makeup line, WYN Beauty. The decorated athlete shared on the site, “My mission for WYN Beauty was to create a space I’ve always caved, where active beauty if celebrated makeup is made to move in. Beauty should be fun, a source of extra confidence that lets you focus on everything else that matters to you. These are products for everyone who knows they don’t have to pick between looking and performing their best.” Featuring clean, cruelty-free ingredients, you’ll find everything from a hydrating skin tint to waterproof liquid eyeliner.
Maed Beauty aims to restore health and function, starting with your lips. With a background in modeling, founder Denise Vasi has always been immersed in the clean beauty and wellness space. She sought to incorporate her findings in her business, beginning with ‘The Lip Ritual,’ a three-step collection that works to nourish, protect and overall enhance the appearance of your pout.
CEO Camille Bell was done being frustrated with how lipsticks looked on her and developed a line that complements all skin tones. Along with co-founder Johnny Velazquez, Pound Cake is here to change the makeup space. As stated on the site, “Cake represents everything wrong with the industry to us (from products to representation) and Pound (a synonym for destroy) is what we plan on doing to it.”
Skincare
Undefined Beauty’s mission is to democratize beauty for all. To that end, the brand relies on making wellness and skincare more accessible through plant-based ingredients, sustainable sources and affordable prices. While the message is to open the beauty world for everyone and create new fans of clean beauty, they also fight to develop products to repair, refresh and restore the skin. Per example, the R&R Sun Serum contains eight natural botanicals including jojoba, sunflower and rosemary oil.
CEO Calvin Quallis launched Scotch Porter as a way for people to feel their best at the barbershop (and at home). As Quallis states on the brand’s website, “We develop products to enhance the everyday guy’s experience.” After opening a shop in his neighborhood, he began to experiment with natural ingredients that catered to his customers’ needs. From beard care to haircare, each grooming line is formulated with white willow bark, turmeric root and kale protein, to clean, nourish and moisturize—regardless if you have a coarse beard, oily skin or frizzy locks.
Owner Shirley Billot grew up immersed in traditional Caribbean medicine. A core ingredient used throughout her childhood was the banana tree plant, which has a host of health benefits that includes improving moisture, reducing the appearance of fine lines and wrinkles and promoting digestive health. The plant, along with her Creole background, led to the eventual creation of Kadalys in 2012. Since launching, the natural skincare brand continues to be a staple for eco-conscious users of all skin types and tones.
Black Girl Sunscreen was formulated for melanin skin in mind. It contains no harmful ingredients and is infused with jojoba and avocado oil. The brand’s most popular product is the moisturizing sunscreen lotion, which has 30 SPF and goes on completely sheer (so no white casing). You’ll also find a matte version and even sun protection products for the kiddos.
Desiree Verdejo created Hyper Skin while she was pregnant and dealing with hormonal breakouts—the treatment she needed didn’t seem to exist, thus leading her to create a serum that actually worked. The brand’s vitamin C serum claims to smooth texture and reduce the appearance of scars and dark marks—thanks to its powerful natural and clean ingredients.
Founder Jamika Martin vowed to create clean skincare to combat acne-prone skin and Rosen Skincare was born. All their products include non-toxic ingredients to soothe, improve and reduce the appearance of blemishes.
Whether you have dry, sensitive or acne-prone skin, Topicals has a few options to help you out. From its hydrating mask to its brightening gel, the skincare brand is looking to combat itchiness, flakiness and stressed-out skin. Plus the packaging immediately pulls you in (and looks pretty good next to your other products).
Oui The People is all about nourishing the body (and upgrading your shaving day). This beauty brand has everything you need for pre- and post-shaving—down to their gold (or rose gold) safety razors. Say goodbye to pesky razor bumps.
Model, actor and recording artist Dorion Renaud added CEO to his resume. Enter Buttah Skin—a skincare brand that focuses on helping dry, oily and sensitive skin. His products targets the face and body for men and women alike to smooth, protect and renew melanin skin.
Dehiya is named after the fearless female warrior who ruled Northern Africa in the 8th century. Founder Dr. Mia Chae Reddy was inspired by Moroccan folk beauty to create this vegan, plant-based, all-natural and affordable skincare line for modern women.
EADEM stands for “same or all.” The skincare brand’s core mission is to cater to the skincare needs of all women of color. Founders Marie Kouadio and Alice Lin work with chemists and dermatologists (who are all WOC, btw) to develop clean and inclusive offerings like their buzzy serum—the Milk Marvel.
If you’re searching for a skincare brand that’s created and backed by a professional, look no further than AbsoluteJOI. Founder and physician, Dr. Anne Beal, developed this brand to target specific skincare concerns (i.e, hyperpigmentation, dullness and wrinkles) using gentle ingredients that are safe to use on sensitive skin like jojoba oil, vitamin C and hyaluronic acid. As Dr. Beal states on the brand’s site, “Our mantra for healthy skin is simple: work with your skin, not against it.”
After a trip to Tokyo, founder Kristen Noel Crawley was inspired to create a line of natural lip masks. The popular product contains all-natural ingredients (like shea butter and marula oil) and a collagen-infused formula that has everyone from Emma Stone to Kim Kardashian rocking it on their pout. Since launching in 2016, the brand has expanded to offer lip scrubs, face masks and eye patches to complete your skincare routine.
In 2022, Gabrielle Union and Dwayne Wade teamed up to create Proudly, a skincare brand for kids. Co-designed with a dermatologist, the company strives to nourish melanated skin that’s “created for us and by us.” Whether you’re looking for a moisturizing balm, a soothing diaper cream or gentle baby wipes, Proudly has you covered.
54 Thrones pays homage to the 54 nations of Africa, using botanical ingredients (like herbs, oils and butters) straight from the continent. Inspired by her Nigerian heritage, and spending time traveling all over Africa, founder Christina Funke Tegbe launched this clean skincare brand to honor and celebrate her culture. Since 2016, she continues to work with local artisans and businesses to handcraft each product.
Koba is known as ‘turtle’ in Lingala, a nod to founder Thérèse M’Boungoubaya’s Congolese heritage. According to the brand, the turtle symbolizes “longevity and protection, shielding your skin against external aggressors.” As a result, the brand targets all skin types, with a heavy focus on foot care (which they say it’s an overlooked category in the beauty space). However, you’ll also find other moisturizing items for the entire body, from hand cream to lotions.
As the daughter of a dermatologist, founder Davlyn Mosley knew the skincare and wellness space all too well. In 2022, she started Namesake for the busy woman in mind. While the brand only has their Daily Moisturizer, it’s popularity has reached retailers like The Detox Market and Thirteen Lune. It was also listed in Essence’s Best in Black Beauty in 2023. And of course, her mom, Dr. Lynn McKinley-Grand, is on board as an advisor.
Aside from makeup and haircare, Rihanna has a whole line dedicated to skincare. Fenty Skin has all the essentials to cleanse, moisturize and protect your skin. You’ll find key ingredients like niacinamide, shea butter and Barbados Cherry. Plus, the scent from the lip oils, body butters, among others is enough to add to the cart.
In 2020, Alicia Keys introduced the world to Keys Soulcare. The holistic beauty brand vows to help you take care of your skin, something the “No One” singer struggled with before her rising fame. With help from broad-certified dermatologist Dr. Renée Snyder, you’ll find gentle formulas and clean ingredients like niacinamide, manuka honey and avocado oil.
Accessories
Inspired by founder Lola Banjo’s weekly travels to work and her extensive trips around the world, Banjo created the functional yet stylish bag line we all love today. Silver and Riley’s luxury items are for the busy commuters and adventurers of the world. From duffle bags to leather totes, each carryall is made with calf or cowhide leather in a variety of colors to match any outfit.
Ten Wilde reflects founder Tenisha Wilde’s personal style and travels over the years. Since 2016, the brand has offered gold jewelry that’s trendy, versatile and minimalistic. From hoops to necklaces and waist chains, expect timeless pieces that work for any occasion. It’s no wonder celebs and influencers like Vanessa Hudgens, Shanina Shaik and Emma Chamberlain are big fans of the brand.
Kendall Miles believes Black women deserve luxury, too. This is why her footwear brand creates luxe, functional pieces that focus on empowering the person rocking the shoe. With a team made up of Black women, this ten-year-old company offers pumps, mules and booties, to name a few options. Plus, it partners solely with family-owned vendors that use ethically-sourced and sustainable leather, fur and hardware.
In 2018, creator Jazmin Veney was ready to make a mark in the shoe industry. Enter ARCH, which encourages customers to “unleash their power” with luxurious, stylish and affordable pieces. The most popular picks are the ‘Moscow mules’ (a velvety platform heel) and the plush cowgirl slippers seen all over Insta.
This Brooklyn-based brand creates gender-neutral jewelry—all handcrafted in the Big Apple. From rings to necklaces (and even jewelry for kids), each gold or sterling silver piece can upgrade any look. Plus, you have the option to personalize your jewelry to make it uniquely yours (or surprise a special someone).
Telfar Clemens is a self-taught designer whose clothing and accessories have been described as a “symbol of group identity for young, creative New Yorkers, especially queer people and people of color,” according to The Cut. When I say his iconic Shopping Bag sells out fast, I mean fast. His most popular is dubbed the “Bushwick Birkin,” but the line has since expanded to include multiple collabs with UGG, Eastpak and Melissa.
From statement-making jewelry to everyday wardrobe essentials that take you from day to night, Oma the Label strikes the ideal balance between sexy and sweet. And the brand’s Instagram is here to inspire you whether you’re sitting on the couch or getting ready to go out.
We can all agree that our shoes should be stylish but well-made and unfussy but statement-making. That’s why Katherine Theobalds started producing shoes in Argentina and launched Zou Xou. She uses traditional techniques to create sandals, flats and heels that every woman would want in her closet.
If you’re in the market for a luxury find, look no further than Auvere. Gina Feldman Love combined traditional craftsmanship and high-karat gold (I’m talking 22K and 24K) to create a line of high-quality jewelry. From pendants to rings, the NYC-based brand has a piece for everyone.
Designer Lauren Harwell Godfrey developed a jewelry line that combines art and tradition with healing energy in mind. Each piece is handcrafted to include colorful styles, and celebs like Hilary Swank, Cynthia Erivo and Meena Harris can’t get enough of them. Plus, when you buy one of her heart pendants, all proceeds go to NAACP or World Central Kitchen.
If you want your shoes to make a statement and Brother Vellies has you covered. Founder Aurora James uses traditional African design practices and techniques to produce luxe pieces that will make you feel like you’re walking the runway. Whether you’re in need of new black heels or boots for the winter, make room in your closet for your new fave pair. Plus, Beyoncé is a big fan herself, so that’s enough to check them out.
Founder Deseri Kelley received her first designer bag at nine years old and the rest was history. After years of growing her personal collection, she launched her own brand in 2022. DESERI offers high-quality luxury bags for the fashionista (and traveling go-getter) in mind. Every bag is handmade in Spain with select local and Italian leathers to give them a timeless style.
In 2019, founders Tracy Vontelle Green and Nancey Harris started their brand, Vontélle, to shake up the eyewear industry. In an interview, they shared, “We wanted vibrant patterns, better-fitting glasses and to purchase from a Black-owned brand. When we didn’t find what we wanted, we created it.” Whether you’re looking for sunglasses, prescription eyewear or a pair for the kiddo, the entire collection pays homage to their African, Caribbean and Latin culture with bold, statement-worthy designs.
Undergarments
Lingerie and hosiery shouldn’t come in one shade. Which is why Ada Hassan decided to create Nubian Skin—an inclusive brand that celebrates ALL skin tones. From bras to pantyhose (to even swimwear), they offer nude options for Black and Brown women. Plus, they’ve expanded to include menswear too.
For years, former Knicks City dancer Erin Carpenter had a hard time finding hosiery that matched her skin tone. So Carpenter decided to make her own inclusive line (and put dying her tights to rest). Nude Barre has a collection of intimates that range in 12 different shades to wear daily and give you complete coverage.
In 2015, Anya Lust was launched with the goal to “divulge your fantasies and build confidence in the lingerie that you wear.” The name (which is short for Anyanwu) is inspired by the Nigerian sun goddess and founder Krystle Kotara’s culture, which is shown throughout the brand’s luxurious designs filled with lace, silk and everything in between.
Tamara Charese used her 20 years of experience in the fashion space to launch Je Mérite (which means “I deserve” in French). Inspired by her mother and grandmother, who were both seamstresses, Charese designs her own garments right in the Bronx, incorporating materials from local vendors in the NYC area. As stated on her site, “Je Mérite is a capsule collection of classic pieces for every closet that flatter a wide range of body shapes with superior comfort and finish.”
Clothing
Nigerian fashion designer Buki Ade is changing the swimsuit game. Inspired by her Nigerian roots and the lack of diversity in the industry, BFyne has flourished by highlighting Afrocentric designs. Since 2013, the brand has expanded to include clothing like dresses, cover-ups and accessories with traditional prints and patterns.
Phenomenal rose in popularity for their blend of fashion and social activism. The launch of their “Black Lives Matter” sweatshirt alone sold over 1,000 pieces in 24 hours. Founded by Meena Harris, the brand has uplifting and deep messages in regard to important issues such as race and climate change. Even celebs like Kerry Washington, Jessica Alba and Serena Williams can be seen rocking a piece. While they’ve expanded into a media brand, you can still find their staple collection on their site.
This Amsterdam-based fashion brand combines African culture with contemporary designs. Daily Paper has ready-to-wear clothes and accessories for any occasion—whether you’re heading to brunch or getting ready for a virtual meeting.
Perhaps one of the buzziest names in fashion, Christopher John Rogers has been delivering old-school glamour to red carpets and closets, with color, drama, joy and all the emotions that getting dressed should bring. Celebs like Viola Davis, Tracee Ellis Ross, Quinta Brunson and Gabrielle Union are constantly rocking staples from his collections.
Founded by Delila Hailechristos, this San Francisco boutique is a destination for vintage and current resale items. If you want to score items from brands like Balenciaga, Supreme and Comme des Garçons, their e-comm site has you covered.
Legendary Rootz’s apparel celebrates Black culture and history with powerful sayings and colorful imagery on their tees, jackets and sweatshirts. They also have kids’ apparel and a home collection great for gifting all year long.
Cottagecore will always be in and this Brooklyn-based fashion brand is making sure the trend stays for good. Afro-Latinx designer Dynasty George creates sustainably-sourced and vintage-style pieces to add to your Spring wardrobe (especially her popular Poppy dress style) with an inclusive size range up to 2X.
Get ready for summer by scoring bathing suit (or two!) from Rielli. Founded in 2019, Arielle C. Baril has been making her mark in the swimwear market ever since. Whether you’re into the one-piece or a bikini, these colorful pieces will surely make you stand out in the water.
Diarrablu combines sustainable practices with ancient techniques from communities in Senegal to create chic pieces for any occasion. Founded by Diarra Bousso, the fashion brand uses vibrant colors and artistic designs that will surely stand out in your closet. The collections are also inclusive in their sizing with options ranging from XS to 3X. Plus, they make every garment to order to prevent excess stock.
If you have natural hair, this fashion brand strives to protect your mane, while keeping you comfy with their silk-lined offerings. To develop the brand, founder Philomina Kane combined her love of haircare with her Ghanaian culture. The key feature in each item is the silk lining thats meant to protect your hair and reduce frizz, whether you’re wearing a hoodie, onesie or hat.
Meet the newcomer on the block: Ada & Edith, a fashion brand known for its effortless pieces. CEO Ukonwa Ojo wanted to pay homage to her mother and developed a collection that was equal parts comfortable and stylish for the working women. With help from her co-founders (and sisters!), the brand has already begun to take the fashion world by storm.
Inspired by her travels, Nigerian fashion designer Andrea Iyamah took inspiration from her African roots, nature and classic styles to create her own line of clothing, bridal *and* resort wear. Since 2011, her brand has been featured in Vogue, Forbes and InStyle, as well as spotted on celebs like Gabrielle Union, Issa Rae and Michelle Obama.
Kílèntár is derived from the Yoruba saying of “what are you selling?” as every piece in the fashion brand is rich of African culture and techniques that you’ll want to add to your closet. The five-year-old company crafts everything in traditional dyeing and weaving methods that works to blend traditional with modern styles together.
58 BLACK-OWNED HAIRCARE BRANDS TO SHOP BEFORE YOUR NEXT WASH DAY
Why You Should Trust Us
PureWow’s editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you’re looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
