Tech

Attorney, Entrepreneur, And Creator Marche Robinson Shares What She’s Learned About Monetization After Turning A $50 Brand Deal Into A Career

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Marche Robinson has advice for content creator seeking monetization.

Robinson has worn many hats from attorney to content creator to founder of the vegan and cruelty-free haircare brand Isaline Beauty, which she launched in 2020. Having multiple streams of income has worked to her benefit, as she admits it has allowed her to take greater risks and be more intentional with the opportunities presented to her as a content creator, as explained on the “Black Tech Green Money” podcast hosted by AFROTECH™ Brand Manager Will Lucas.

“I worked for, I think, seven years before I went full-time with, or I won’t say full-time content creating, but before I left corporate America, one thing I loved when I worked my day job was…I never felt the pressure to align with a brand that I didn’t feel spoke to my life or resonated with my followers…,” she explained. “If you ask my managers, I’m very rigid when it comes to something having to make sense on my page. I don’t want to have a page full of ads. I don’t want people to come and feel like I’m selling them everything, including the kitchen sink every day. So I think just being able to have different streams definitely gives you the freedom.”

Advice To Creators

Robinson also shares some advice for content creators who are monetizing content. When she started back in 2012, that was prior to creators being able to earn revenue online. Therefore a place of passion had to have been the primary driver at the time, she says.

“When I got my first brand deal, I got paid $50…and I tell people it wasn’t even $50 because I had to pay the transfer fee from PayPal to put it in my bank account,” Robinson recalled on the podcast. “But you get so excited to get those offers, and just know that you can negotiate. Make sure you are trying to get your value, and that you’re not just jumping at the first offer because you’re excited.”

Robinson also adds that creators should consider all the time and effort taken to create their content, from the shoot to editing.

“Being an attorney, that’s kind of drilled in you from day one that your time is valuable,” she said. “So the time you take to strategize your content, to shoot your content, to edit, to get it wrapped up nice and pretty for the brand, all those things cost money. So you are valuable from day one… I would never give a hard-and-fast, this is what you should charge. But yeah, I would definitely think about factoring in your following, but also your time.”

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