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Apple Music Adds Transparency Tags To Inform Users About What Content Is Made With AI – AfroTech

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Apple Music users will now be informed when AI is used to generate content.

Billboard reported that Apple Music has updated its “delivery requirement” to ensure record labels and music distributors are transparent with users by adding “Transparency Tags” when AI is used for the “material portion” of content. It would cover the areas of artwork, track, composition, and music video. Apple Music views the requirements as a vital step toward transparency and the establishment of industry-wide best practices and policies that will benefit all parties, according to a newsletter it shared.

“Proper tagging of content is the first step in giving the music industry the data and tools needed to develop thoughtful policies around AI,” Apple said in the newsletter, according to Music Business Worldwide. “And we believe labels and distributors must take an active role in reporting when the content they deliver is created using AI.”

Apple Music’s four areas in which its Transparency Tags can be applied include artwork where AI was used “to generate a material portion of the artwork for an album.” It is noted that use applies to both static and motion graphics artwork. The next category is track, in which AI was used to generate a material portion of a sound recording.

Composition is tagged if “AI was used to generate a material portion of any music composition embodied in a track.” This applies to a portion of lyrics or other areas of a composition. Lastly, the music video tag applies when AI generates a portion of the visual elements whether applied to standalone videos or music videos that are packaged with albums.

Apple Music joins a growing wave of companies that are introducing more AI safeguards. This includes Spotify, which partnered with standard setting organization DDEX to ensure more AI disclosures in music credits.

“This standard gives artists and rights holders a way to clearly indicate where and how AI played a role in the creation of a track—whether that’s AI-generated vocals, instrumentation, or post-production,” Spotify said in a statement. “This change is about strengthening trust across the platform. It’s not about punishing artists who use AI responsibly or down-ranking tracks for disclosing information about how they were made.”

Spotify has also taken it a step further, removing 75 million “spammy tracks” from its site, including deepfakes, artificial streaming, and spam, Billboard reported. Some of the tracks were believed to be AI-generated but not all.

Additionally, iHeartRadio announced in December 2025 that it would not be using AI-generated personalities or “playing AI music that features synthetic vocalists pretending to be human.” Calling the program “Guaranteed Human,” it also announced that podcasts will only be published under this new guidance as well, as AFROTECH™ previously reported.

Tom Poleman, iHeartRadio’s chief programming officer and president, said the decision is informed by a commitment to “companionship, connection, and authenticity,” which he believes can’t be replicated by AI.

Apple Music Adds Transparency Tags To Inform Users About What Content Is Made With AI – AfroTech

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