Facebook Announces New Program To Help Established Creators Monetize And Grow Their Reach – AfroTech
Facebook has launched a new program to place creators on a fast track to success.
According to a news release, Facebook has introduced a program that will ensure creators can receive guaranteed pay and increased content reach. The program, named “Creator Fast Track,” is intended to help them scale on the social media platform. Facebook states that in 2025 alone, creators were paid nearly $3 billion, a 35% increase from 2024.
The program is also in response to feedback that stated it was “daunting” for creators to transition to Facebook, the release notes.
“We wanted to be able to address creators’ concerns that it would be a hard road to onboard onto Facebook and build a community from scratch and build a following,” said Yair Livne, VP of creator product at Facebook, in a briefing with reporters, according to TechCrunch. “So we set up this program to address that.”
Perks for creators in the program include increased reach on eligible Reels and three months of guaranteed pay for sharing eligible Reels on Facebook. Compensation could be $1,000 or $3,000 per month. Those with at least 100,000 followers on Instagram, TikTok, or YouTube will receive the first amount, and those with over 1 million followers on those platforms will receive the second.
“You don’t need to create exclusive, brand-new content for this program to meet our initial posting conditions,” Livne said, per TechCrunch. “Obviously, we would love for you to bring your latest and greatest, but if you have a great back catalog of best hits, we would love to get that as well, and that qualifies for the terms of the program. So super excited about this.”
Creators will also be admitted into Facebook Content Monetization, which will allow them to gain additional earnings after the Creator Fast Track program ends, according to the press release.
Creators looking to apply can do so here.
