Cardi B’s new and improved, “old school” haircare brand is in demand.
When she was a teenager, the “Am I the Drama?” artist learned how to make hair masks and hair oils, but she hadn’t been consistent with her hair health, she told Elle. She was also perming, bleaching, and dyeing her hair, and admitted to gluing tracks directly onto her hair at 17.
“You know what’s so crazy that I think about, why the hell would I do that? What the hell was going on? Why were we doing that? That’s how much I was mistreating my hair. I kept flat-ironing my hair every day,” she said, according to the outlet.
Eventually, she adopted a healthy hair routine, which she has remained vocal about on social media, as AFROTECH™ previously reported. In a 2020 Instagram post, she shared the ingredients for her hair mask, including avocado, two eggs, mayonnaise, and black castor oil. Her journey resonated with audiences, and fans encouraged her to turn it into a business.
“For a long time, my fans were asking me to put out a hair product. I remember waking up one day and thinking, ‘I have to do this hair product line, but I don’t know how to launch a business.’ I told my team that we need to find partners who are going to take this sh-t seriously, where we’re both going to listen to each other,” Cardi B told Elle.
Grow-Good Beauty
This led to a three-year journey, during which she vetted various labs and tested products ahead of the official launch of her science-backed haircare brand, Grow-Good Beauty, per Elle. The brand carries a repair shampoo, repair conditioner, multi-function serum, and hydrating hair mask, according to its website. Its classic ingredients include green banana, moringa seed, castor seed, aloe vera, and avocado.
The line is also powered by its proprietary complex called Fiberlace™ (per the website), designed to help seal and smooth the hair cuticle, support internal bond strength, and reduce breakage over time.
“Grow Good’s system combines old school ingredients and the Fiberlace technology to do the heavy lifting internally AND externally on hair strands, so that over time you can achieve less breaking and grow longer, fuller looking hair,” Cardi B wrote on Instagram.
Grow-Good Beauty debuted on April 15 and reportedly sold out in under 35 minutes, according to a repost by Cardi B on X.
“The way ya showed up for today’s Grow Good launch has me in real life tears. It’s gone so fast that I don’t even have any to give my mom … can you believe that,” she expressed on Instagram.
“I’ve been taking care of my natural hair for a long time now, but I wanted to take things to another level 3 years ago when I decided I wanted more for myself and my legacy. To do that I needed something I could call my own. Building this brand and this business has been one of the most difficult things I’ve ever done but watching you all love on something that I put my whole heart into makes it all worth it,” Cardi B added.
Fans can join a waitlist for future product releases.
