Verified By Spotify Badge Will Roll Out To Distinguish Human Artists From AI Creators – AfroTech
Spotify has rolled out a new badge to distinguish real artists from AI.
According to a blog post, Spotify has launched a verification program to help users distinguish between AI-generated artists and human performers. The Verified by Spotify badge offers a light-green check mark that will appear on an artist’s profile once it has been reviewed and approved in accordance with the platform’s standards for authenticity and trust. The company says that the goal is for users to have a clearer understanding of human artistry in music while deepening connections to artists and their catalogs.
Qualifications for the badge include consistent listener activity and engagement over time, compliance with the platform’s policies, and concert dates, merchandise, and linked social media accounts on their artist profile.
“At launch, profiles that appear to primarily represent AI-generated or AI-persona artists are not eligible for verification. In today’s music landscape, the concept of artist authenticity is complex and quickly evolving, and we’ll continue to develop our approach over time,” Spotify said in its blog. “We’ll pair these standards with human review and judgment to identify real artists behaving in good-faith, not just filtering out bad actors, giving you a more reliable signal of the authentic artistry behind the music.”
Spotify notes that the badge will roll out in the coming weeks. Additionally, 99% of the most-searched artists will be verified, and the majority of whom are independent artists. Artists who do not initially receive the badge may be approved later.
In the blog post, Spotify also announced it is launching a separate section that will include artist career milestones, release activity, and touring activity. This will be available to artists regardless of whether or not they have a Verified by Spotify badge. It will also roll out in the coming weeks.
