JaNa Craig of “Love Island USA” has big plans for her financial future.
Craig’s claim to fame is being a season six cast member on the show. Since then, she has secured brand deals with Slurpee, Poppi, Credit One, T-Mobile, Vaseline, and Shea Moisture. In 2026, she shared social media posts promoting those partnerships.
When asked about her net worth on the “It Girl” podcast’s “Search Bar” segment, Craig didn’t confirm an exact figure but acknowledged, “We’re blessed.” She also shared long-term philanthropic goals.
“It’s up there … If I wanted the yacht, I could get the yacht. If we wanted the house on the Miami Beach, we could. And just know that my end goal in life is to become a philanthropist. So, even though we’re killing it right now, [music] I don’t even want this,” JaNa Craig mentioned on the podcast.
“I want to give it all away. I want to build libraries. I want to build bathroom infrastructures. I want to build hospitals. I want to donate a bunch of books to schools, a bunch of Bibles, but we’re good,” she continued.
Aura By JaNa
The entrepreneur and reality star also founded a newly launched beauty, cosmetics, and personal-care brand called Aura By JaNa, backed by Warren James, according to WWD. This marks a full-circle moment for Craig, who had owned a lash business in the past, as AFROTECH™ previously reported. She had launched it after graduating from college in communications at the same time she was building an Airbnb business, US Magazine reports.
Customers interested in Aura By JaNa, can purchase six lash sets for $15 each starting Nov. 6. Each set is also inspired by her friends, including her “Love Island USA” castmates Leah Kateb, Serena Page, Kaylor Martin, and Olivia Walker, among others.
With plans for the product line to eventually expand to lip kits, foundation, blush, and more, she hopes to sell the brand at Sephora, Ulta, Walmart, or beauty supply stores, according to WWD.
“Anywhere that’s convenient for people, I want to be there,” Craig told the outlet. “This project is my baby. I’m allowing people to have more insight into my interests and how I want to just step into the beauty world.”