Chris Paul’s plant-based venture is making its way into another major retailer.
In 2019, the NBA player, who was in his 15th season at the time, made the decision to adopt a plant-based diet, GQ reports. While the initial switch was performance-driven, he made the change indefinite after noticing a reduction in routine inflammation and body aches, along with improved stats on the court.
“It’s been a good lifestyle change for me,” he told the outlet.
Paul, who according to Spotrac has reached $400.9 million in career earnings, has also made plant-based living a central part of his business strategy. As AFROTECH™ previously reported, he invested in Black-owned plant-based brand Misha’s, which is also backed by Jay-Z. In 2021, Paul also struck a deal with digital delivery service GoPuff to expand its “Better For You” product category in the interest of making plant-based products more accessible. A year later, this led to Good Eat’n being introduced with offerings such as chips, popcorn, puffs, and cookies — all gluten-free, GMO-free, and made without artificial flavors and preservatives, the Triad Business Journal notes.
“The snack industry is a $41 billion business and I’ll tell you right now, I’m a foodie. I like food. So snacking is something that we all do… I think they showed that like Gen Z now, they snack actually more than they get meals. Obviously with the GoPuff partnership I was just seeing how we could show up,” Paul said during a SXSW panel discussion in May.
Initially, Good Eat’n was only offered exclusively on the GoPuff app. However, its footprint has expanded to H-E-B, a Texas-based grocery store chain, and now most recently into more than 1,000 Walmart stores, a feat Paul says he is proud of.
“We lead with taste — I don’t care what you’re into, whether you like cheese, you don’t like cheese — we have something that you’re going to like,” he explained, per the Triad Business Journal.
