Former Electrical Engineer Wisdom Kaye Makes Forbes List As One Of The Top-Earning Creators Of 2025, With A Reported $5M In Earnings
Model and influencer Wisdom Kaye understands the power of using social media as a creative outlet. That realization led Forbes to name him one of its 2025 Top Creators, ranking him at No. 48 with reported earnings of $5 million.
Kaye, a former electrical engineer, sometimes skipped classes to create content that allowed him to experiment with different ideas and styles in fashion. That experimentation has blossomed into a successful career as a content creator, earning the 24-year-old 13.7 million followers on his primary TikTok account alone (as of the time of this writing).
In an interview with Forbes, he shared that his passion for making content dates back to childhood.
“I started doing this essentially when I was a child,” Kaye told Forbes. “I mean, my earliest memory of making content — It was not really content, was for myself — but I had a Nintendo, and I would just make videos on my Nintendo…I was a kid just creating and trying to express myself artistically.”
He also added that, today, he still dabbles in photography and videography.
Kaye’s digital footprint grew during the pandemic under quarantine. He participated in viral trends and created videos that featured outfits inspired by emojis and fashion finds styled by Ross.
“There was no real plan. There was no ‘I’m going to post this and then that and then this is going to happen.’ It was really just doing what felt right,” he mentioned to Forbes.
Kaye has not only grown an audience, but he has also been able to attract various brand deals as a result of his online presence. In 2025, this includes Valentino Beauty, Spotify, ESPN, Adobe Photoshop, T-Mobile, Ralph Lauren, Ray Ban and Prada Beauty.
@wisdm8 #Ad #sponsored Which one are you? Catch the NBA Finals on ABC starting on June 5th🔥! @ESPN #NBAonESPN #NBAplayoffs #NBAFinalsonABC #NBAFinalsStarting5
Kaye earned $4 million in brand deals in 2024 alone, AFROTECH™ previously reported.
“I don’t ever talk about money or anything like that in order to flex,” Kaye explained in a TikTok. “I did not always have money. I did not grow up with it… So flexing doesn’t do anything for me… I’m simply wanting to answer this question because for the longest, I’ve never understood how nobody understands how much money I make on the internet.”
He mentioned that since he began his career, he has seen a consistent increase in his earnings each year, which he considers a tremendous blessing. By mid-March of this year, he had already earned $1 million.
@wisdm8.1 Replying to @Yannick Reid
The Forbes distinction lands him among other content creators, including Druski, Khaby Lame, and Kai Cenat.
