Ingrid Best Went From Jay-Z’s D’USSÉ To Founder Of IBest Wines — Now Her First-Ever Subscription Ships To 49 States
This Black-woman-owned wine brand is expanding its reach while delivering a more personalized customer experience.
IBest Wines is the brainchild of Ingrid Best, a respected leader in the wine and spirits sectors who wants to share her love of South Africa with wine enthusiasts across the globe. She got her start as a brand ambassador and remained in the industry for 20 years, building her experience in branding and marketing with Diageo, Moët Hennessy, and Bacardi (working with Jay-Z’s D’USSE), as AFROTECH™ previously reported.
“I was so fortunate to be exposed to every facet of the business, which typically, in an ambassador role, you aren’t exposed to,” Best told BET.com.
She now has established ownership in the industry through IBest Wines, which launched in 2023 and was inspired by her time in South Africa, as AFROTECH™ previously reported.
“I fell in love with South Africa quickly and, over time, discovered the infinite layers the country has to offer — from its wine to its people, art, food, and culture,” she said in a statement on the company website. “With IBest Wines, I hope to reach across cultures and customs to create a global conversation — over a glass of wine — about what it means to be human and to give love and light.”
IBest Wines carries both a white blend and a red blend. What’s more, the white blend was recognized as the Best Wine of 2025 by Rolling Stone, and the red blend won a gold medal at the USA Wine Ratings and the New York International Wine Competition, according to a press release shared with AFROTECH™.
Building on this acclaim, the brand has been strengthening its presence since launch, with its wines now featured at Total Wine, Virgin Hotels, and American Airlines Flagship First lounges. And, there are plans to make the product even more accessible by launching The Art of Wine, Delivered to Your Door, a subscription service that will reach customers nationwide, except in Utah.
As for what subscribers can expect, they will be able to choose a four-, six- or 12-bottle collector pack in red, white, or mixed selections. They’ll also have early access to new releases, limited editions, and invitations to exclusive events.
“This launch represents so much more than convenience,” Best said in the news release. “It’s about deepening connection — creating a way for people to experience the art, intention, and joy behind every bottle, right in their own homes, studios, or offices. It’s also a major step forward for us as we continue to scale a brand rooted in culture, excellence, and accessibility.”
For those interested, you can visit ibestwines.com.
