NIL Deals Led To A Lot Of Business Opportunities For College Players, But Anthony Davis Says ‘It Takes Away From The Integrity’
Anthony Davis has mixed feelings about NIL deals.
What Is NIL?
In June 2021, NCAA college athletes were given the opportunity to benefit financially from their name, image, and likeness (NIL) for the first time. This change came after governance bodies across all three NCAA divisions suspended NIL restrictions for current and incoming student-athletes in all sports, according to the NCAA.
However, it was clarified that despite the changes to the NIL landscape, “pay-for-play” arrangements and improper inducements would still not be permitted.
“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said at the time, per the NCAA. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”
Anthony Davis’ Concerns Around NIL Deals Explained
The NCAA’s point about clarity was also recently flagged by Davis, a current Dallas Mavericks forward who believes NIL deals have impacted the sport in ways that are not all positive.
“It’s tough, because obviously they didn’t have that when I was in college,” Davis told Sports Illustrated. “It kinda takes away from the game a little bit because of—and I’m not hating—it takes away from the integrity in the sense of players are only going to certain schools because of the money.”
Recently PJ Haggerty transferred to Kansas State University after playing for the University of Memphis and withdrawing from the 2025 NBA Draft. He will now be receiving an NIL deal valued at $2.5 million, securing a $2 million base salary and $500,000 in performance incentives, notes Athlon Sports. Haggerty was reportedly seeking at least $4 million in NIL deals for the 2025–26 season after entering the transfer portal in April and was looking to play point guard rather than shooting guard, per Commercial Appeal.
This move led University of Memphis Head Coach Penny Hardaway to rebuild the team’s roster signing 12 new players. This reinforces additional concerns Davis had about NIL deals and their influence over the transfer portal, whether intentional or not.
“College basketball is still competitive, but the recruitment of it has kinda gotten a little wacky, especially when player can leave and enter the (transfer) portal and go anywhere. It just gets a little tricky,” Davis said, according to Sports Illustrated. “The coaches either a) have to be more strategic with their recruiting, or b) if you don’t have a lot of money for NIL, that kind of takes away your school, your program, as far as being a top recruiter for some of these players.”
He added, “Because one guy can leave the next year, transfer—it gets tough, when you start talking about culture. That kind of goes out the window, in my opinion.”
