Russell Wilson And Ciara’s Apparel Brand For Children Has Reportedly Generated Over $170M In Sales Within The Past Two Years
Russell Wilson and Ciara’s interest in fashion has grown into a thriving empire.
3BRAND
The married couple are the founders of 3BRAND, a children’s apparel brand launched in June 2021. Forbes reports that its inception traces back to their Los Angeles home the day before their son Win was born. Thinking of his own childhood and putting pen to paper, Wilson drew the brand logo using his initials, creating a lightning bolt. 3BRAND’s goal is to inspire children to achieve greatness, which he can attest to as an NFL pro and serial investor.
3BRAND launched with a 40-piece collection that has scaled to 100 items in partnership with Haddad Brands and Nike. The collection includes shirts, hoodies, shorts, sweat pants, and accessories such as hats, backpacks, and more. Online stores carrying the brand include its own website as well as Macy’s, JCPenney, and Nordstrom Rack. Additionally, over 150 Dick’s Sporting Goods stores sell its products.
Success
What’s more, the brand has done well in the market. So far, it has generated over $100 million in 2024 and more than $70 million this year.
“A lot of the things that Ciara and I accomplished, we wrote them out as kids and had people who believed in us,” Wilson told Forbes. “But as a young kid, you ultimately have to believe in you. It’s about motivating the next generation.”
Dave McTague, 3BRAND advisor and former executive at Converse and Tommy Hilfiger, said:
“There is a true methodology and strategy behind the stacking effect of product marketing and distribution partners. Then you have someone like Russell Wilson who is up at 4 o’clock in the morning working out and taking the kids to school—it’s hard not to have great energy around it.”
Why Not You Foundation
