Sienna Wings Fighting To Maintain Sole Ownership Of Trademarks As It Seeks To Obtain Signage – AfroTech
Sienna Wings is having complications with obtaining its signage.
As AFROTECH™ previously told you, Sienna Wings was founded by 22-year-old Tyla-Simone Crayton and her mother, Monique. At 14, she officially launched the company and began selling wing plates with a signature sauce from her home, and made $50,000 in revenue, according to an Instagram video.
It wasn’t until 2019 that she began manufacturing three flavors, Sweet & Tangy, Lemon Pepper, and Spice It Up!, per the company’s website.
In 2021, Crayton brought her signature sauces to “Shark Tank.” She landed a $100,000 deal with jewelry designer Kendra Scott on the show for a product line called Sienna Sauce. However, she had not received payment two years later as she was reportedly still working on due diligence for Scott’s team, according to a separate AFROTECH™ article.
Fortunately, that didn’t deter Crayton from her journey in entrepreneurship. She has two Sienna Wings storefronts, one located at 3803 S Gessner Rd. in Houston and the other, 4340 Sienna Parkway #104 in Missouri City, TX.
Still, Crayton is facing a new challenge with the venture in Missouri City. The business reopened there in June 2025 with community support after the previous supermarket-based location was sold.
She was initially subleasing the new location but is now the primary leaseholder as of November 2025, Crayton said. For the past eight months, foot traffic has declined sharply because Sienna Wings has been blocked from installing approved signage by the Sienna Property Owners Association (SPOA), which says the business must sign a Trademark Coexistence Agreement with Sienna community developer Johnson Development, per KHOU 11.
Johnson Development owns the master-planned community in Missouri City called Sienna, where Sienna Wings is located, and claims to own a restaurant called Sienna Grill, according to a trademark coexistence agreement document shared with AFROTECH™. Johnson Development requires that any business sign a trademark coexistence or license agreement if they want to use the word “Sienna” for exterior signage, per KHOU 11.
The outlet notes that the proposed agreement, Johnson Development would have “approval rights over any business changes or expansions, including to other cities, states, or countries,” notes the outlet.
Crayton argues that signing the agreement could dilute her intellectual property, limit her ability to raise investors, expand her business, and place her brand under other restrictions controlled by the private developer.
At this time, Sienna Wings has not agreed to the current terms offered by Johnson Development. Crayton and Clark told AFROTECH™ they want to push for a Chapter 209 hearing and are in conversation with the building’s landlord, which reflects further proof of collaboration and a desire to resolve the matter.
A Johnson Development spokesperson told ABC13 that its contractual requests are not to punish, but to protect Sienna’s registered trademark.
As it relates to the signage, Crayton appealed to the SPOA but was denied on March 3, 2026, as a result of the trademark coexistence or license agreement not being signed, according to a document shared with AFROTECH™. The SPOA requires the agreement to be in place before approving any signage that includes the word “Sienna,” noting there are no exceptions, appeals, or allowances for temporary signage, according to KHOU.
There is currently a petition to support Sienna Wings with more than 2,400 signatures collected, from states beyond Texas, such as Illinois, California, and New York, Crayton confirmed.
