Skai Blue Media Joins Forces With Actum As Rakia Reynolds Becomes Partner, Expanding Cultural Influence And Driving Innovation

As audiences disperse and media continues to splinter, Actum — a global consultancy — has expanded its roster by joining forces with Skai Blue Media.

Actum announced the addition on Thursday, July 31, with communications and marketing visionary Rakia Reynolds coming on board as partner. She and her team of award-winning storytellers will join offices in New York, Washington, D.C., and California, according to a news release.

“We are really excited to welcome Rakia and Skai Blue to Actum,” Kirill Goncharenko, co-founder and managing partner of Actum, said in a statement. “As the media landscape continues to evolve and how people consume information rapidly shifts, Skai Blue brings new solutions to deliver measurable business outcomes for our clients.”

Actum is one of the fastest-growing firms in the industry, focused on redefining the traditional consulting model, the news release states. The integration of Skai Blue Media is anticipated to strengthen its platform with agile, insight-led teams capable of influencing public conversation, driving narrative innovation, and shaping brand perception.

“Rakia is a world-class practitioner who cares deeply about her clients and is obsessed with winning – she is a perfect cultural fit for Actum and our partnership,” added Actum Co-founder and Managing Partner Fabian Nunez.

Reynolds is a celebrated thought leader, branding expert, and champion for equitable storytelling. Over nearly two decades, she has advised some of the world’s most influential brands and changemakers. Currently a professor in residence at TikTok, she has been recognized as one of Inc.’s 27 Business Leaders Aiming to Change the World, among other awards. Under her leadership, Skai Blue has become a go-to partner for launching and elevating brands at the intersection of culture, creativity, and commerce, the news release states.

“Communications is about community, and joining Actum is about future-proofing through the power of partnership,” Reynolds said. “For nearly 15 years, Skai Blue Media has led clients to shape culture, brand perception, and impact across their industries. Joining Actum as Partner allows me to scale that vision globally and support our clients to navigate the fast-moving world of influence, innovation, and connection.”