Rugby sevens, known for its high-octane, quick-fire matches, has been embraced by the world as of late. Now, sevens, as it is affectionately called, is embracing technological advancements. This is all done to improve both gameplay and the spectator experience. Here we look into the ways Sevens is taking on tech.
- Player Performance Tracking
Wearable technology has become a game-changer in rugby sevens. GPS trackers and sensors in players’ kits provide real-time data on speed, distance, and impacts, helping coaches analyse performance, customise training, and prevent injuries.
Monitoring fatigue mid-tournament is vital in sevens, where teams play several high-intensity matches daily. Wearable trackers in the World Rugby Sevens Series help improve recovery and optimise team rotations.
- Video Analysis and Instant Replay
Video analysis tools capture detailed game footage, allowing coaches to review tactics, identify strengths and weaknesses, and refine strategies—critical in sevens, where split-second decisions can decide matches.
Instant replay technology plays a pivotal role during games, assisting referees with contentious decisions such as forward passes, line calls, or tries scored near the touchline. This ensures fairness and adds an extra (welcome or unwelcome) layer of suspense for fans watching live or on broadcast platforms.
- Enhanced Fan Engagement
Technological innovations, like live-streaming platforms with multiple camera angles, make rugby sevens more accessible and interactive, allowing fans to watch matches from anywhere.
The HSBC World Rugby Sevens Series uses augmented reality (AR) features in mobile apps, allowing fans to access real-time stats, player profiles, and match data. AR activations make the live viewing experience more exciting and engage fans worldwide.
- Broadcast Innovations
Broadcast technology in rugby sevens has advanced significantly. Ultra-high-definition (UHD) cameras and drones provide dynamic views of the pitch, capturing the speed and fluidity of the game like never before.
Commentators using real-time data visualisation tools provide in-depth analysis, enhancing understanding of sevens’ strategies. These innovations make the sport accessible to new fans and immersive for seasoned followers.
Looking Ahead
It seems like AI is leaving no stone unturned, and rugby sevens is no exception. The integration of AI-powered tools can predict player fatigue or potential injuries and provide insights into match outcomes based on historical data.
As technology continues to evolve, it will play an even more significant role in shaping the future of rugby sevens. While we’re a way off seeing the Terminator gracing the pitch, these advancements not only improve gameplay and coaching but also make the sport more engaging and immersive for its ever-growing global audience.
