Finding jobs in the horse racing industry can often be draining for those looking to make their way in the game. For the most part, those that have worked at the most esteemed publications have been holding roles for much of their adult life, with only older generations involved in sharing stories from the sport.
However, due to the growth of the internet and the strides made in the online live money handicapping tournaments, there is now a fresh route into making money when writing about horse racing. These come in the forms of affiliate marketing, as publications could stand to pick up healthy profits if their writing results in active deposits for a sportsbook.
You can find out everything that you need to know about horse racing affiliates and how they work here.
What is a Horse Racing Affiliate?
Affiliate marketing is a fresh approach used by many leading sides across the world, as it will result in profit being picked up should the marketing achieve its goal.
This is clearly reflected in the writer or publication getting money for each visit or sign up offer that is claimed. It is an approach made by businesses to outsource a part of its sales process, with companies hoping that fresh eyes could be brought to its product via new channels.
Brief History of Affiliate Marketing
As you would expect, affiliate marketing began to grow in prominence in the early 1990s, just four years after the World Wide Web was brought to the world.
The general concept of the idea was patented by William J. Tobin, who founded Flowers & Gifts. The founder would later set up the Prodigy Network in 1989, with the company turning over sales of over $6 million per year through the older company.
It has also achieved success in the music industry, with CDNow becoming the first to offer reviews and links to albums as part of their service in November 1994.
How Does The Concept Work in Horse Racing?
Affiliate marketing has easily transitioned into the world of horse racing, with many of the leading betting sites offering competitive offers for those wishing to write about the sport. However, each could slightly differ depending on what the bookmaker will be looking to achieve.
Therefore, some sportsbooks may give out promotional information that will need to be included in any work completed. Then, any visitor that follows the link in the article and register for an account will see the writer earn commission on the net revenue that the sportsbook picks up from that new player.
Like many affiliate programmes, the only way to make more money through this concept is by enticing more and more players to sign up for an account. Therefore, it can often take a lot of hard work, and ensuring that your articles are published in the correct places to get the eyes that are required for the audience.
Are There Different Affiliate Options?
Affiliate marketing has come a long way since its inception in the 90s, and there are various models now available when taking into account the scheme when it comes to horse racing.
RevShare is the most lucrative available to those looking to get involved in affiliates, as the publication will earn a varying amount depending on the number of players that you are able to refer. This could range between a 15% to a 50% share. Some of the most successful betting affiliates are known to refer as many as 1000 new players to a sportsbook per month.
CPA is another prominent option that is found in the racing sector. This is commonly known as Cost Per Acquisition, and it pays a flat fee for every depositing bettor that you are able to refer. For example, you may pick up a flat $200 for every player that is referred, but this profit isn’t picked up until the referred player has deposited and placed their first best. It is a common strategy for smaller sportsbooks and casinos, as it ensures that they are able to keep tabs on the exact number that they are spending per month through affiliate marketing.
The final option is the one open to sites that operate at the highest level, as this gives them the power to negotiate media deals with affiliate managers.
This could see a site sell a part of their advertising space to a sportsbook, meaning that welcome offers and odds boosts will appear on news articles that is most relevant to their sport. Like CPA, this often is paid in a flat fee, but it can be altered during the length of the contract based on how the results are looking. Some of the most successful affiliates typically range in between all three options available, making it a very lucrative proposition.
