13-Year-Old Coco Granderson Launches Self-Funded Skincare Brand With The Help Of Rhode’s Chemist Ron Robinson
Chemist Ron Robinson is betting on the next generation of entrepreneurs.
As AFROTECH™ previously told you, Robinson founded BeautyStat Cosmetics, a bootstrapped skincare company with product offerings including a triple-patented stable vitamin C, notes Beauty Matter. He also is a chemist and key formulator for Rhodes, a multi-category lifestyle beauty brand founded by actress Hailey Bieber. Elf Beauty acquired Rhodes for $1 billion earlier this year.
“Proud day for science. Hailey, Michael @ratty Lauren @laurenratner and the entire @rhode team – Thank you for bringing us on as partners from the very beginning,” Robinson wrote on Instagram. “While some may have experts just for marketing, you truly leaned into the science and allowed us to be part of the team. Because of you, brands have taken notice and now value the need for science-led formulations. This has been the journey of a lifetime and we are proud to be a part of it.”
Yes Day
Robinson is now dedicating some of his time to Yes Day, a self-funded skincare brand co-founded by 13-year-old Coco Granderson, Glossy reports. He has equity stake and is a co-creator for the direct-to-consumer brand, Glossy reports.
It officially launched on Oct. 1 after a September pre-sale with the following products:
- The Float Foam Cleanser
- Whip Dream Moisturizer
- Inner Beam Hydration Mist
- Lip Sweetie Lip Mask
“I want to launch a brand because I was like, ‘No one’s making skin care for kids, and if they are, it doesn’t tick the box, because either it’s not cute or it doesn’t actually help,” Coco told Glossy.
The skincare brand’s inception traces back to when Coco was 11 and not finding the right skincare products at Sephora.
“She said, ‘There’s nothing for me. My friends love to go to Sephora, but we can’t find anything that is right for our skin and also has cool packaging,’” Danielle, Coco’s mom who also has a background in clinical research, recalled to the outlet.
On a flight to Dubai, United Arab Emirates, Coco shared her grand vision for launching a skincare brand. While Danielle says she was unsure at first, she later aligned, and a mutual friend introduced her to Robinson. The rest is history.
“I wanted to help these young consumers build a healthy routine around maintaining their barrier, hydrating, protecting their skin, and giving them that glow,” Robinson told the outlet about the company, which has an exclusive formula that includes probiotics, centella asiatica and antioxidants.
“I basically could not recommend a BeautyStat product [for this demographic]. It’s not for their skin… We’re for Millennial and Gen-X consumers… Rhode and Hailey have another positioning. This was a new consumer that none of the brands I work on were addressing. And so that’s what made me feel really compelled to partner up with Coco to create this brand.”
